Alessandra Steinherr appointed Associate Creative and Beauty Director of Glamour
Alessandra Steinherr has been appointed Associate Creative and Beauty Director of the new beauty-first, digital-first Glamour.
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Steinherr’s remit will extend across digital and print, editorial and commercial, as well as the Glamour Beauty Club and other brand extensions, including the Glamour Beauty Festival.
She will work with Deborah Joseph, Chief Content Officer, on the beauty vision and content across the brand.
Joseph commented: “We are excited that Alessandra will continue working for Glamour in this new capacity. She is very highly respected in the beauty industry, regarded as the influencers’ influencer, and her expertise and authority will help deliver this next phase of the Glamour brand as the ultimate beauty destination for UK consumers and advertisers.”
Steinherr was previously Beauty Director for Glamour magazine, a role she held since 2007. Prior to this, she was Beauty Director of Cosmopolitan for six years.
“I am passionate about exciting, accurate, sometimes surprising, but always expert, beauty reporting. This is something I have endeavoured to stay true to over my past 10 years at Glamour. I am looking forward to continuing this editorial excellence and holding myself to the same exacting standards in my new role, while combining it with my love of social media and engaging our readers in fresh ways through the Glamour Beauty Club and the ultimate beauty destination, the Glamour Beauty Festival,” Steinherr said of her new role.
The recently launched Glamour Beauty Club received 50,000 sign-ups in the first five weeks and now has over 75,000 members. The Glamour Beauty Festival will return for the third time in March 2018, with tickets going on sale in early December.
Beauty content is the leading traffic generator on the Glamour website, and is an area the audience has great confidence in. In a recent survey, 89% said they trust Glamourmagazine.co.uk for beauty advice and inspiration.
Further appointments made to the new Glamour team include: Sagal Mohammed as Celebrity and Entertainment Content Editor, Carolina De Matos Nicolao as Junior Social Editor and Chelsea Hughes as Picture/Multimedia Producer. Lisa Jenkins joins as Sales Executive and Samantha McMeekin has joined as Beauty Content Writer, having previously been Online Editor at Insideout.com.au and Senior Content Producer for beautyheaven before that.
Jade Muscrop has been appointed Social Media Manager, taking up her new position from December 4. She was part of the launch team and led the socially-driven content for Pretty52, LADbible’s female channel.
Glamour’s digital transformation will debut in early 2018. Glamour has also altered its print frequency from monthly to bi-annually, with the first print issue to hit newsstands in March to coincide with the Glamour Beauty Festival.