Bauer Media Group extends partnership with SPRYLAB

Laura Rutkowski

Bauer Media Group has selected SPRYLAB Technologies to be its global, interactive e-publishing platform provider for the migration of its international portfolio of interactive editions.

Based on positive feedback and overall satisfaction, Bauer Media Group has decided to extend its partnership with SPRYLAB. 

As part of the ongoing global strategy, Bauer Media Group will now also use migration tool Purple DS® for its remaining publications and has just converted more than 150 titles to Purple DS®.

This includes TV 14 in Germany, Closer in the UK, Woman’s World in the US and Maxi in France.

Florian Fricke, ‎Head of International Digital Solutions at Bauer Xcel Media, commented: “The migration of all our titles to one single platform is an exciting step to offer our readers a unified digital experience.

“On this basis, we can continuously improve our titles worldwide, for example with more mobile-optimised formats and more engaging content.”

This move supports Bauer Media Group’s goal of streamlining its editorial systems and processes.

York Walterscheid, Director of Marketing & Sales at SPRYLAB, said of the partnership: “It has been an exciting journey so far with Bauer Media Group. We are proud that we could convince Bauer Media Group during the first phase and are now excited to have migrated all of the titles globally. Both companies learned a lot in this partnership and we are looking forward to ongoing, fruitful cooperation.”

Get in touch