Fashion Fairytales launched across Vogue, Tatler and GQ in partnership with Childrensalon
Today Condé Nast Britain Digital launched Fashion Fairytales, a partnership across British Vogue, Tatler and GQ with Childrensalon, an online store for designer childrenswear.
Created by Stories, the branded content division, this campaign celebrates storytelling and takes inspiration from a C. S. Lewis quote: “A children’s story that can only be enjoyed by children is not a good children’s story in the slightest.”
These potted histories will tell the true tales behind influential fashion designers with beautiful illustrations, which will engage children and adults alike.
Michele Harriman-Smith, CEO of Childrensalon, commented: “Childrensalon is proud of its collaboration with Condé Nast and has thoroughly enjoyed working with the creative teams there, as well as with the beautiful brands that have been illustrated. We cannot be more pleased with the Fashion Fairytales and are thrilled to share these fun, witty and enjoyable short stories.”
Featured designers include Karl Lagerfeld (Kids), illustrated by Tarout for Vogue; Armani (Junior), illustrated by Luke Scriven for Tatler; and Paul Smith (Junior), illustrated by Mark Thomas for GQ.
The Mini Vogue, Totler and GQDads sections of the magazines’ websites showcase these original and exclusive stories and link through to the relevant designer’s shopping page on Childrensalon.
Childrensalon’s own story, illustrated by Dawn Austin Dolls, can also be viewed on the brand’s website.
Read the full Fashion Fairytales:
Tatler: Armani (Junior), illustrated by Luke Scriven
Childrensalon: Illustrated by Dawn Austin Dolls
Vogue: Karl Lagerfeld (Kids), illustrated by Tarout
GQ: Paul Smith (Junior), illustrated by Mark Thomas
Fashion Fairytales will be supported across the Vogue, GQ and Tatler social media platforms using #fashionfairytales.