Hearst UK appoints Sarah Tsirkas and Joni Morriss as Group Agency Directors

Laura Rutkowski

Hearst UK has announced the appointment of two new Group Agency Directors, Sarah Tsirkas and Joni Morriss.

Tsirkas (pictured right) will join from Initiative, the UK media planning and buying agency, where she is Group Client Director and is responsible for clients including Amazon Fashion, Patek Philippe and Beko.

Morriss (pictured left) will join from Oath, where she is Agency Group Lead for WPP. Before that, she worked as Head of Agency Sales at AOL.

They will be responsible for driving Hearst’s agency relationships across the Hearst business, leading and facilitating more partnership-led solutions with greater customer engagement.

Jane Wolfson, Chief Agency Officer of Hearst UK, said: “Sarah and Joni have a wealth of experience across multiple disciplines. Their strong commercial and strategic focus, coupled with excellent relationships, mean they will be a great addition to Hearst. They join the business at an exciting time as we look to drive even deeper engagement with agencies and clients.”

Morriss commented on her new role: “I am absolutely thrilled to be joining Hearst and feel truly spoilt to be working with such an amazing portfolio of brands. As an industry, everything we do is built on engaging consumers, and Hearst has the enviable benefit of a legion of brand fans across multiple passion points. I cannot wait to leverage these rich audiences in new and exciting ways for advertisers – from display, through to events, accreditation and licensing.”

Tsirkas added: “The role at Hearst was an opportunity too good to turn down. The vision the team have for evolving the business is an exciting one and I want to take a forefront position. Hearst UK has brands to be envious of and they are available across multiple touchpoints. Hearst UK is uniquely placed to deliver partnerships that cannot be matched by other media owners.”

Tsirkas and Morriss will begin their roles in January 2018. They will be working alongside Group Agency Director Matt Downs, who joined from Future Publishing in October 2016, and Group Brand Director and Director of Client Sales Matt Hayes. 

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