IPSO announces mark for publications to represent responsible journalism

Laura Rutkowski

The Independent Press Standards Organisation (IPSO) has announced the launch of the IPSO mark, which distinguishes publications as trusty, quality brands.

The mark is a visual symbol that can be displayed by all 2,500 of the publications that IPSO regulates.

It shows that a particular newspaper, magazine or website is an edited, regulated product that embraces public accountability and is committed to high professional and editorial standards.

This is particularly important when we are living in an era of fake news, with the public becoming increasingly wary of the information they consume through the media – and whether that information is factually and ethically accurate.

The IPSO mark indicates responsible, quality journalism, which is represented in its strapline: “For press freedom with responsibility”.

IPSO’s Chief Executive Matt Tee commented on the announcement: “I strongly believe that IPSO membership helps our publishers distinguish themselves from the unregulated, thereby demonstrating that they choose to hold themselves accountable to higher standards.”

He continued: “The newspaper and magazine industry faces a number of complex challenges over the short term and I firmly believe that one of the ways in which it can thrive and prosper is by its commitment to independent, effective regulation. That means IPSO – and that’s why I’m proud that so many of our member publications will display our mark on their pages.”

The IPSO mark has been designed in partnership with the award-winning agency McCann.

A full-scale advertising campaign will be launched by IPSO this year to raise awareness of its work and services.  

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