GLAMOUR relaunches site and debuts biannual beauty book

Laura Rutkowski

GLAMOUR’s Spring/Summer beauty book lands on newsstand today, with three different covers featuring Zoella, Patricia Bright and Huda Kattan.

Together, they have a combined following of more than 50 million across Instagram and YouTube. 

With GLAMOUR’s print frequency altering to biannual, the content will act as a beauty bible and style guide for the upcoming season.

In addition, the new-look GLAMOUR site has relaunched today with a mobile-first, social-first strategy and a focus on beauty content. 

Camilla Newman, Publishing Director of GLAMOUR, commented: “Beauty content has been the leading traffic generator on the GLAMOUR site and is an area our audience has great confidence in. With our new digital-first, social first strategy – together with our other innovative events and community facing initiatives – the potential for growth in this untapped space is significant.

“We look forward to offering our partners innovative digital and live solutions.”

Celebrity and fashion editorial will still feature, but through a beauty lover’s viewpoint.

Advertisers on the site include Burberry, Dior, Falke and Nike.

Deborah Joseph, Chief Content Officer of GLAMOUR, described the tagline for the new GLAMOUR as “Your Beauty, Your Rules.”

She expanded: “The new platform agnostic GLAMOUR team, hired for their crack combination of digital and social focus, are creating influential and inclusive content led by exclusive access to the influencers, brands and celebrities our audience loves.”

The GLAMOUR Beauty Club launched last year and already has more than 100,000 members. Membership offers beauty clients the opportunity to have their products sampled by GLAMOUR’s audience and receive feedback.

The GLAMOUR Beauty Festival will take place from March 9-11 at London’s Saatchi Gallery. 

This will include treatments, tips, tricks, tutorials and more.  Talks and demonstrations will be given by Pixie Lott, Rochelle Humes, Katie Piper, Trinny Woodall, Scarlett Moffat and Juno Dawson.

Panel discussions are also on the agenda with entrepreneurs Nicola Clarke, Sarah Chapman, Fiona McIntosh Madeline Shaw, Carly Rowena and Jasmine Hemsley.

The relaunched GLAMOUR website and Spring-Summer issue of the biannual magazine will be celebrated at an event tonight at the YouTube studios in central London.

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