TechRadar expands into Nordic regions
Future plc has announced that technology website Techradar.com is expanding into Denmark, Finland, Norway and Sweden in its latest licensing deal with Orage AS.
Orage is a media company that operates across the Nordic region. As a special interest bookazine publisher in the region, Orage has expertise in localising and tailoring globally relevant content for its regional audience.
Future and Orage have been partners in print publishing for several years and this new digital agreement with TechRadar.com is the latest in an ongoing relationship to expand Future’s brands and Orage’s portfolio globally.
Claire MacLellan, Managing Director for Media Service and People at Future, commented: “It’s great to further cement what is a fantastic partnership across our leading digital brand. TechRadar is well on its way to becoming a global tech authority, and together with Orage, we can amplify our reach in line with our expansion strategy."
On April 11, TechRadar launched across all agreed territories on a two-year initial term.
This is the third contractual agreement for the technology website, which currently extends to the Middle East and India. Future is not only licensing its brand, but also its unique platform model, incorporating the proprietary ecommerce platform Hawk.
TechRadar brings in 25 million unique monthly users globally and delivers expert opinion, in-depth reviews and how-to guides.
Introducing the brand to Nordic countries will offer globally relevant technology coverage and product reviews, alongside local news, insight and product buying advice specifically tailored to the region in both English and local languages.
Øyvind Therkelsen, CEO of Orage, added: “It is exciting to learn from the best in the business. TechRadar teaches us the importance of giving the right information to the reader and how Google rewards those who succeed at it.
“This has given TechRadar a very strong Google ranking, something that will also serve us well when we adapt the content for the local Finnish, Swedish, Danish and Norwegian readers.”