Empire publishes first-ever voice-responsive cover
Bauer Media’s Empire has produced a world exclusive limited edition talking Deadpool cover.
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
A concealed speaker is activated by a button which, when pressed and spoken to, offers one of 14 recorded replies from Deadpool himself.
The cover, created in partnership with Twentieth Century Fox, will coincide with the launch of Deadpool 2.
This creative cover is the latest in a series of special issues from Empire, including the world’s first video cover for Fantastic Beasts and Where to Find Them in 2016 and Europe’s first virtual reality magazine for Alien: Covenant in 2017.
Inside the issue, readers can enjoy a filmmaking feature by Chris Hewitt, including interviews with stars Ryan Reynolds and Josh Brolin, Director David Leitch, Writers/Producers Rhett Reese and Paul Wernick and Producer Simon Kinberg.
These limited edition issues are produced in addition to the normal newsstand issue of Empire.
Terri White, Editor-in-Chief of Empire, commented: “Deadpool 2 is the film of the summer, pushing pretty much every boundary going, so it was the perfect movie for us to partner with on our latest limited edition, exclusive magazine. Voice-responsive technology is right at the cutting edge, so we were determined to find a way to incorporate it into the magazine in yet another world-first.”
The exclusive subscriber pre-sale will open on May 15, the same day the film hits screens with general pre-sale on May 16. The magazine will be available in stores from May 17, priced at £12.99.