Dennis Publishing launches Enzo magazine in Thailand
Dennis Publishing has launched independent Ferrari magazine Enzo in Thailand.
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
The new quarterly title launched with licensing partner 2000 Publishing & Media Co. on November 30, 2017.
Enzo Thailand features all things Ferrari, including road cars and race cars – past and present – and the designers, engineers and drivers involved with the Italian sports car manufacturer.
Worawut Bhirombhakdi, Enzo Thailand’s Editor, described Ferrari as a brand that is “all about passion”.
Each issue of the magazine contains road tests of the latest models, drive stories, track tests of iconic racers, tales from the past and interviews with the leading figures in the Ferrari community.
Carlotta Serantoni, Senior Licensing Manager at Dennis, commented: “Ferrari is the world’s most famous and glamorous motoring marque. With the classic Ferrari market experiencing astonishing growth in recent years, there is a big demand for a high-end, beautifully produced magazine that’s dedicated to the brand.
“We’re delighted to have partnered with 2000 Publishing & Media Co. to launch in Thailand. They are leaders in the luxury car market, so Enzo is a perfect fit for them. ”
2000 Publishing & Media Co. publishes BMW Car magazine and GT Porsche magazine.
Enzo Thailand is 150 pages long, with a cover price of 180 Thai baht (about £4.11) and a print run of 3,000 copies.