Enzo magazine launches in France

Laura Rutkowski

Dennis Publishing has launched Enzo magazine in France, with the first spring issue to be published on April 30.

This is the second licence for the title since its launch in July 2017. The all-new quarterly title is dedicated exclusively to Ferrari, launched with licensing partner NG Presse.

Enzo features all things Ferrari, including road cars and race cars – past and present – and the designers, engineers and drivers involved with the Italian sports car manufacturer.

Carlotta Serantoni, Senior Licensing Manager at Dennis, said: “Ferrari is the world’s most powerful, luxury motoring marque, and a brand which consistently maintains positive consumer perceptions and high sales.

“The classic Ferrari market has continued to grow and flourish, and we are therefore confident that there is a gap in the market for such a high-end, beautifully produced magazine. In the spirit of this continued growth, we are delighted to have partnered with NG Presse to launch in France.”

Each issue of the magazine contains road tests of the latest models, drive stories, track tests of iconic racers, tales from the past and interviews with the leading figures in the Ferrari community.

Nicolas Gourdol, Director of NG Presse, said: “We are very pleased to partner with Dennis Publishing to launch the first Ferrari magazine in the French market. Including entertaining and informative features about cars, history and technological innovation, it will be a huge success with our French readers.”

NG Presse publishes evo, Octane France and Motorsport magazine. The launch of Enzo will further expand its presence in the supercar market.

Enzo France will also be on sale in Belgium, Switzerland and Luxembourg.

The issue launches on April 30 with 132 pages, a cover price of €7.90 and a print run of 30,000 copies.

This new edition coincides with Dennis’s launch of Enzo Thailand in November 2017.

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