Hearst UK launches Financially Fabulous campaign
Hearst UK has launched the consumer-facing campaign Financially Fabulous, delivering financial advice to women through content and events.
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Financially Fabulous is launching across Hearst UK brands Good Housekeeping, Cosmopolitan, Red, Best, House Beautiful, Country Living and ELLE Decoration, offering regular financial content online and in print, including through books, guides and vlogs.
A recent survey found that 39% of women say they have no idea where to turn for financial advice and 70% are worried they will make a poor investment decision.
Sharon Douglas, Chief Brand Officer at Hearst UK, said: “It’s clear from research with our female consumers, concise and trusted financial advice is missing from their lives. That's unacceptable and we want to change that. Women are living longer, tend to have more gaps in their work history and also have average lower pay throughout their careers, so quite rightly they want to be armed with the knowledge to make smart investment choices. We want to empower women to feel confident about their finances, which is why we are providing them with a go-to resource.
“Hearst’s deep-rooted and trusted relationship with women offers financial service providers the opportunity to access our vast audience through a lens of trust and positivity. I’m really excited about this new campaign and hope that, alongside trusted financial partners, we can offer consumers the great financial content they crave,” she continued.
A fortnightly email is launching this week, after thousands of women signed up to join the campaign. The first event, Speed Date a Money Expert, will take place in September.