Readly reveals increase in digital magazine consumption

Laura Rutkowski

New data has shown an 80% increase in digital magazine consumption, with over 13 million magazines read in the last year.

According to Readly digital newsstand, over the last 12 months, its subscribers spent a total of 22 million hours reading digital magazines, for an average of seven hours per month and 22 minutes per session.

The top three magazine categories included Women's Interest, Celebrity & Entertainment and Home & Garden, listing HELLO!, OK! and Heat as the most read.

The 10 most read digital magazine titles in the UK for 2017/2018 were:

  1. HELLO!
  2. OK!
  3. Heat
  4. Closer
  5. Autocar
  6. Bella
  7. Woman
  8. Woman's Own
  9. Best
  10. Now

The most popular men’s titles were Autocar, T3, Stuff, What Car? and Playboy.

Ranj Begley, Chief Content Officer at Readly, said: "The digitalisation of magazines is allowing more people to read curated content whenever they choose. Many people have had enough of the ‘fake news’ offered through social media channels and are seeking editorially balanced, trusted content, which may explain the increase in digital magazine consumption."

Readly's data also showed that while consumers are loyal to their favourite titles as their core read, they are also trying new content across the app.

In addition, 8% of magazines read by British users are foreign titles.

Respondents said that digital reading helps them to feel relaxed (89%), informed (79%), educated (68%) and inspired (58%) and that it is a smart way to relieve boredom (57%).

Consumers also reported that digital magazines have enhanced their lives, citing reasons including access to more varied content (100%), lighter travel without having to carry heavy magazines (77%), saving time by accessing content when needed, including recipes or news (70%), learning something new (55%) and reading in places they wouldn't have been able to before (55%).

At home, top spots for reading include the bed (87%), the sofa (75%) and the living room (71%). Over half (51%) said that they read in the garden and over one in ten (13%) read in the bath.

Outside the home, the top five places to read digital magazines are on holiday locally (81%), on holiday overseas (60%), on transport (53%), at work during the lunch break (35%) and in a café or restaurant (23%).

The annual Readly digital magazine reading report examined users' reading habits from its three largest markets: Sweden, Germany and the UK. The UK is ranked 3rd globally in terms of digital magazine consumption.

Readly is a digital newsstand that provides access to hundreds of national and international magazines in one app. Over 1,009 titles are available to UK consumers.

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