Dennis appoints Christian Cannon as b2b Commercial Director

Laura Rutkowski

Dennis Publishing is expanding its b2b offering with a newly-formed dedicated sales team, headed up by newly appointed b2b Commercial Director Christian Cannon.

Dennis offers a wide range of services, including lead generation, bespoke content, partnerships, display and events to a wide range of clients. This business has been a priority for Dennis and has doubled in size in the last two years.


The new team and investment will allow Dennis to provide similar services to a wider range of clients in finance and automotive.

John Garewal, MD of Technology at Dennis, commented: “Dennis has an incredible portfolio of technology brands, which has championed the best technology content for nearly four decades. Within this, our b2b brands alone reach a business audience of over 2.4m every month.”

Cannon joins Dennis from his most recent role as b2b Commercial Director at Business Insider. Prior to this, he was Sales and Marketing Director EMEA at CBS and Senior Account Director at PHD. Cannon will head up the eight-strong Dennis b2b commercial team, working closely with the editorial teams across IT Pro, Cloud Pro, Channel Pro, PC Pro and Alphr.

“I’m delighted that Chris has joined Dennis to head up the b2b sales team. He brings extensive technology sector marketing and advertising experience to this newly created role and I’m confident he will be hugely successful in helping Dennis aggressively expand this business area during 2018 and beyond,” Garewal continued.

Cannon said: “At a time when technology marketers are placing huge value and importance on premium editorial environments and high-quality data products, I couldn’t be more excited to be joining Dennis b2b.

“The division has seen significant investment over the last couple of years and with a super talented team and fantastic brands and products, I can’t wait to get started in shaping and building the business even further.”

Cannon joins Dennis with immediate effect.

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