Hearst and Ritz-Carlton partner on The Stay digital campaign
A global talent call aims to uncover the best emerging writing and directing talent.
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Hearst Magazines Digital Media has announced a global partnership with The Ritz-Carlton for The Stay, a digital campaign that explores the possibilities offered by a stay at The Ritz-Carlton through the lens of five original short films.
To kick off the campaign, the luxury hotel brand and digital media company teamed up to launch a worldwide talent call in a bid to discover the next big talent in filmmaking. The contest asks emerging Writers and Directors to submit screenplays setting the scene for their take on what happens next after two actors enter a bustling Ritz-Carlton hotel lobby, check in and are shown up to their suite.
“We are excited to align the distinct voices of our brands, including Esquire and Harper’s Bazaar, with a brand as illustrious as The Ritz-Carlton to launch this ground-breaking creative program,” said Todd Haskell, SVP and Chief Revenue Offer, Hearst Magazines Digital Media.
“It is our firm belief that The Stay will showcase the breadth of what can be achieved within a luxury, brand-safe environment with a campaign that is as exciting as it is unique.”
A panel of five judges – featuring Academy Award-nominated Director and Writer Mike Figgis (Leaving Las Vegas); YouTube’s Head of Content for the EMEA region Luke Hyams; Harper’s Bazaar UK Digital Editor Sarah Karmali; Esquire.com Culture Editor Tyler Coates; and Global Brand Leader for The Ritz-Carlton Lisa Holladay – will select five winning Writer/Director(s) who will each receive a fully funded opportunity to develop, direct and produce their short film, bringing their creative vision to life.
“By selecting up-and-coming talent, we hope to create a unique platform to showcase their art, as well as new and interesting perspectives of a stay with The Ritz-Carlton. We look forward to working with Hearst to capture The Ritz-Carlton experience on film,” said Holladay.
The winning Directors will each travel to one of five international Ritz-Carlton properties, including the United Arab Emirates, Hong Kong and Grand Cayman, to shoot their respective films.
The five finished short films will premiere in November across Hearst Magazines Digital Media’s global luxury digital brands – anchored on Harpersbazaar.com and Esquire.com – across the US, Europe, Asia and the Middle East, as well as on Ritz-Carlton social and digital platforms.
To learn more about the contest and to enter, click here.