Future plc relaunches Real Homes magazine

Laura Rutkowski

Future plc has unveiled the new-look Real Homes magazine.

By tapping into new audiences and demographics largely uncatered for by current media providers, Real Homes intends to make interior design accessible to people of all ages and incomes.

Leaning on the emotional connections consumers have with their homes through memories and prized possessions, Real Homes intends to bring them a magazine to ignite inspiration and spark creativity.

“For too long, homes magazines have followed the same formulas and spoken to the same people,” said Jason Orme, Editorial Director at Future.

“We wanted to create a new type of magazine that not only reflected the shifting media usage of the audience, but also the changing nature of the housing market.”

Future believes Real Homes will enjoy a new audience from many areas, including:

● Those who have felt interior style has been inaccessible for their income

● A younger audience with a penchant for interior style

● An audience looking for an alternative to the current women and homes market

● An audience who find the cheaper homes magazines relevant, but uninspiring and not beautiful

● People who live in rented properties, in a house share or even with their parents

Real Homes Acting Editor Beth Murton commented: “We’ll be doing so much more! The new magazine will have all the covetable house design and style you expect from a premium, market-leading magazine, but we’ll be making it accessible to all.”

“Ultimately in this busy digital age, a magazine has to be a treat, an edited chunk of enjoyment – and fun. The new Real Homes makes reading homes magazines fun again.”

Readers can expect a host of new features, including:

● A Home Life section recognising the importance the home has in wellbeing, work and lifestyle

● A Style Agenda section, which aims to redefine the homes magazine style sections, including Sunday Project: Feature Walls, Renter’s Corner and Easy Updates

● Transformed, a series of case studies with Q&As

Future recognises the need for change in a digital era, with growing influence from social media. As a result, Interior Blogger Lisa Dawson – who has 100,000+ followers – will be the magazine’s first cover star and Columnist.

In addition to the magazine relaunch, its new digital offer, RealHomes.com, complements the magazine. The website offers style ideas, interesting reads and expert advice on topics including choosing furniture, storage, decorating ideas and project guides.

The all-new Real Homes issue is now available to buy at all major newsagents in a premium issue bumper pack, which contains four specially commissioned typographic art prints.

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