Hearst UK partners with DS Automobiles for Red Smart Women Week

Laura Rutkowski

Hearst UK is partnering with DS Automobiles for Red Smart Women Week, which launches on September 18.

The event will take place at 10-11 Carlton Terrace in St. James, London with a series of different networking sessions and workshops. Workshop topics include business and careers, self-care, modern parenting and the art of entertaining, featuring experts including Kelly Hoppen MBE, Melissa Hemsley, Jo Malone and social media influencers Mother of Daughters and Father of Daughters. 

The Smart Women Week franchise attracts over 2,000 attendees and this year will kick off with an exclusive VIP launch party to celebrate Red’s 20th year.

Victoria Archbold, Managing Director of Hearst Live, said: “With attendance figures to Red Smart Women Week up 50% in 2017, it’s clear that the appetite for both sponsors and consumers is present for such an event. I’m delighted that DS Automobiles have joined us as title sponsor for 2018 and look forward to working with them through the duration of the week.”

DS Automobiles is providing a chauffeur-driven service with Ultra Prestige DS Crossbacks for celebrities and presenters attending the Red Smart Women Week launch party. They are also hosting guests of the event in a themed environment, where they will be shown a first glimpse of the latest DS cars.

Mark Blundell, UK Marketing Director at DS Automobiles, said: “This event provides us with a great opportunity to introduce our DS brand to the Red audience, where I hope our values of craftsmanship, technology and French luxury know-how will resonate with them in ways they find compelling and appealing.”

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