2018 PPA MagSell Awards Winners Announced

Laura Rutkowski

The PPA Retail Forum and MagSell Awards took place on March 21 at London’s Ham Yard Hotel to celebrate and champion magazines at retail.

It was organised and hosted by the PPA’s Retail Marketing Group and moderated by Mike Mirams, Chairman of NewstrAid and a Trustee of ACE.

Barry McIlheney, PPA CEO, commented: “Retail is absolutely critical to our industry and will remain so for a long time to come.

“This event is a very important date in the PPA calendar and offers a unique opportunity to discuss and debate how we can all continue to work even better together to develop the magazine category at retail.”

The PPA also shared updates on the Press Pause campaign, a consumer-facing campaign that harnesses the collective power of the industry to encourage consumers to take time out from the fast past of everyday life – and press pause with their favourite magazine.

The campaign leverages the increasing importance of mindfulness and the role of magazines, highlighting that they offer fantastic "me time" and a very welcome break from the pressures of life.

The Winners

Multiple Magazine Retailer of the Year

One Stop

Judges’ Comments:

“This was an extremely hard-fought category with solid entries from most of the multiple retailers. However, there was one clear winner, and One Stop stood out for its dedication to the category and its willingness to try new approaches.”

 

Magazine Category Champion of the Year

Tom Sheppard

Retail Spark Connect

Judges’ Comments:

“Finding new opportunities is vital for the growth of the category, and Tom has shown outstanding support for new initiatives, along with a dedication to strong category management and training.”

 

Magazine Category Colleague of the Year

Dave Cowen

James Retail

“Dave’s commitment to the category really shone through. His passion, hard work and dedication are an inspiration – setting a level for others to aspire to.”

 

HIGHLY COMMENDED – Best Sales or Marketing Initiative of the Year (Specialist)

Fast Bikes

Tesco

Judges’ Comments:

“Thorough planning and excellent market knowledge were key to success here. The promotion’s success relied on the collaborative efforts of publisher, retailer and distributor.”

 

WINNER – Best Sales or Marketing Initiative of the Year (Specialist)

Official Tour de France

Sainsbury’s

Judges’ Comments:

“This initiative demonstrated clear, well-thought-through objectives and exceptional delivery, pushing consumer price to deliver revenue.”

 

Best Sales or Marketing Initiative of the Year (Mass Market Consumer)

Knit & Stitch Creative

Tesco

Judges’ Comments:

“An innovative campaign delivering exceptional results in a challenging market. A good team effort from publisher, distributor and the Tesco trading team."

 

Best Sales or Marketing Initiative of the Year (Multiple Titles)

Tesco Spotlight Promotion

Judges’ Comments:

“In a hard-fought category this stood out as a great example of magazines collaborating with retail to achieve a creative promotion, customer engagement and exclusive offers.”

 

Outstanding Contribution to Magazine Retailing

Stuart Brown

WHSmith Travel

Judges’ Comments:

“Despite pressure from other categories, Stuart has worked hard internally at WHSmith Travel to sell the category and protect space in store. Stuart also looks at ways to improve the shopping experience for the customer.”

 

Independent Magazine Retailer of the Year

News on the Wharf

Judges’ Comments:

“Peter Wagg has consistently supported magazines across the News on the Wharf stores, with great promotional signage and a willingness to try new and innovative ideas.”

The Awards are made possible thanks to the support of our event partners Bartuf (who put together the magazine display in the networking area) Frontline, Marketforce and Seymour.

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