PPA joins businesses pledging to tackle UK literacy crisis
The PPA has joined businesses across the UK in committing to tackle the UK's literacy crisis.
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
The association has again given its support to the National Literacy Trust's Vision for Literacy Business Pledge, which officially launched on January 26.
A total of 51 organisations have signed up to the initiative this year, all promising to take practical action to tackle the UK’s literacy challenge and, in turn, improving social mobility and boosting the economy.
New signatories include PPA Strategic Partner Air Business, which already has a strong track record in working to drive up literacy levels as the official UK distribution partner for Dolly Parton’s Imagination Library.
Other signatories include Facebook, Amazon, Facebook, KPMG, and PwC.
Low literacy undermines the UK’s economic competitiveness and sustainability. Research from the CBI found that over a third (37%) of employers are dissatisfied with young people’s literacy skills, with 22% of employers having to provide remedial literacy training to school and college leavers.
Estimates suggest that if the UK’s literacy challenge is not addressed, it could cost the economy £32.1bn by 2025.
Jonathan Douglas, Director of the National Literacy Trust, said: "Businesses play a vital part in helping improve literacy in the UK, increasing our economic competitiveness and improving social mobility. The UK’s low literacy levels are holding our economy back - if all children left primary school with good literacy skills, our future workforce and economy would be far stronger as a result.
"We’re delighted that so many leading businesses recognise the challenge the UK’s literacy levels pose and are taking practical action to tackle the problem on a national and local scale.”
If you are interested in finding out more about the PPA's work in the area of literacy through MagAid, contact Communications Manager Tom Hawkins.