PPA launches Press Pause campaign

Laura Rutkowski

We are very excited to announce our brand new consumer-facing Press Pause campaign, which aims to drive the retail sales of magazines.

The PPA is committed to working with publishers and retailers to grow magazine sales at retail. We’re keen to demonstrate the value of magazines to consumers, to increase frequency of purchase and to enhance the customer shopping experience.

The idea is to harness the collective power of the industry to promote magazines to consumers. We’ve been busy working with creative agency Guerilla to develop the Press Pause brand campaign.

In our fast-paced lives, we’re expected to always be “on”, but Press Pause promotes blissful “me” time. Our message to readers is: Take a moment to curl up with your favourite magazine and create a little oasis of “you” in your day. Pressing pause on day-to-day demands has also been shown to have real psychological and physical benefits and to decrease stress levels.

Your help is essential for us to achieve our campaign goal. You can support us in a variety of ways: through print ad space, online ad space, social media, owned media (radio, television, YouTube), point of sale and merchandise material and subscriber communications.

If you have any questions or would like to learn more about how you can support Press Pause, please contact Anne Hogarth on: anne.hogarth@ppa.co.uk or 020 7400 75.

Visit the Press Pause site and join the conversation on Facebook, Instagram and Twitter.

Most importantly – remember to Press Pause.

 Wired and Cosmopolitan

The Week

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