"A highly-informative day that was well organised with a relevant and engaging range of subjects covered. The best conference I've been to in a while!"
Reed Business Information
The 2017 Customer Direct conference programme is dedicated to "The Customer Relationship".
Thursday November 16- Jumeirah Carlton Tower Hotel, 1 Cadogan Pl, London SW1X 9PY
|08:30-09:15||REGISTRATION & COFFEE|
Welcome & Introduction, Nicola Rowe, Director of Membership, PPA
Robert Bridge, Chief Customer Officer, Telegraph Media Group
Plenty of Fish in the Sea: Who is Your Audience?
There is a vast ocean of seemingly anonymous online users and not all will be a good catch. So how do you determine who your target audience is and where they swim? How do you make them aware of who you are and why they need you in their life? And finally how do you lure them in?
Would Love to Meet: Finding New Audiences
With newsstand and more traditional routes to market becoming more difficult to acquire subscribers, marketers are having to look at a wider range of channels and create engagement via content to deliver leads and new audiences that may take longer to convert to a fully paid subscriber than we’ve previously been used to.
COFFEE, NETWORKING & EXHIBITION
First Dates: Engaging and Nurturing
Find out why personalised content is so key in engaging and nurturing your audiences.
Making A Commitment: Conversion to a Paid Customer
How to encourage your hard won audience to become subscribers. Our speakers share their insight and tactics for converting known and unknown customers to paid customers.
The Counselling Sessions: Roundtables
Your chance to join roundtable discussions on the topics from today's conference. Sessions last for 20 minutes each so you can join up to three that interest you. First come, first served!
Research: Subscribing to the Future
Are millennials really prepared to pay for content? A new piece of PPA research uncovers the key to getting younger magazine readers to subscribe.
COFFEE & NETWORKING
A Long Term Relationship: Retaining the Customer
Now that the hard won relationship is established, how do you make sure it lasts? We look at two case studies in detail, and share tactics for reducing churn and increasing retention.
Keeping The Flame Alive: Monetising the Customer
You've got your loyal subscriber base, so what now? We all focus on cross-sell and up-sell but how far can you go and how best can you monetise your superfans? We hear from brands who've maximised ROI, through spin-off magazine launches and events plus partnership deals and even a wine shop, and get the low-down on their learnings and successes along the way.
CLOSING REMARKS AND CONFERENCE CLOSE