"A highly-informative day that was well organised with a relevant and engaging range of subjects covered. The best conference I've been to in a while!"
Reed Business Information
CUSTOMER DIRECT CONFERENCE 2018 - SUBSCRIPTIONS: A NEW WORLD
| Time | Agenda |
|---|---|
| 08:30-09:15 | REGISTRATION & COFFEE |
| 09:15-09:20 |
Welcome & Introduction, Barry McIlheney, CEO, PPA |
| 09:20-09:45 |
Keynote Speaker James Tye, CEO, Dennis Publishing (Download James' presentation) |
| 09:45-10.25 |
GDPR & Data - 6 Months On... With GDPR now in effect, this session examines, with the benefit of six months’ hindsight, what some of the problems and pitfalls have been, and what lessons have been learned so far. How has it affected organisations? What is coming next? Speakers: |
| 10.25-11:05 |
Finding New Audiences Post GDPR In a post-GDPR world, you will likely now be witnessing major impact on your database volume. How can publishers best approach finding new audiences? And what are the best channels for subscription growth? Speakers:
|
| 11:05-11:30 |
COFFEE, NETWORKING & EXHIBITION |
| 11:30-12:20 |
Acquisition Marketing Publishers today are operating in a complex, multichannel environment, and need to ensure their customer acquisition strategy includes the best mix of media and engagement techniques. Hear from our panel how you can win more of the right customers for your business. Speakers: |
| 12:20-12:40 |
Top Tips & Tests From Publishers Re-evaluate the basics with fast and effective tips directly from publishers. Lots of practical ideas to take back to your business here! Speakers: |
| 12:40-13.40 |
NETWORKING LUNCH |
| 13:40-14:40 |
The Counselling Sessions: Roundtables Your chance to join roundtable discussions on hot topics. Sessions last for 20 minutes each so you can join up to three that interest you. First come, first served! 1. GDPR |
|
14:40-15:15 |
New Revenue Streams With traditional mag sales declining, brands are turning to new streams to create revenue. Gerard O'Brien will share the secrets of Motor Sport's e-commerce success, while David Toon will talk through uOpen's thriving subscription box service. Speakers: |
| 15:15-15:35 |
COFFEE, NETWORKING & EXHIBITION |
| 15:35-16:00 |
Psychology of Branding Cowles Media is an international design agency, which creates brand identities and content strategies. Here, Andy will provide valuable insight into the psychology of branding and marketing, based on the knowledge that an audience’s sense of identity is the key to engagement. Speakers: |
| 16:00-16:25 |
Future Gazing What does the future hold for direct & digital marketing? Hanifa talks about her experience as a digital marketer and how continual digital innovation is only way to a successful future, plus RocketMill also join the panel to share why they think the future is not about the fear of missing out, it’s about people. Speakers: |
| 16:25-17:00 | Keynote Speaker
Mark Beard, Senior Vice President, Digital Media and Content Strategy, The Economist |
| 17:00 |
CLOSING REMARKS AND CONFERENCE CLOSE |
CONTACTS
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Jenny Sneed
Event Details |
Hannah Bray
Sponsorship |
