Time Inc. UK announces the closure of Look
Today, Time Inc. UK has announced the closure of Look. The issue on sale from May 29 will be the final edition of the weekly magazine.
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Justine Southall, Time Inc. UK’s Managing Director, Fashion and Beauty, commented: “When Look launched in 2007, it was a publishing phenomenon and sold more than 300,000 copies a week at its peak.
“Look’s audience behaves very differently today. They’re consuming media via screens and accessing numerous digital sources for fashion and celebrity content. Facing these circumstances and a continuing pressure on sales, we have taken the difficult decision to close the brand.
“We will now be focusing even greater efforts and activity on our iconic Marie Claire brand as we celebrate its very special 30th birthday and new WomanKind initiative, which champions women and their power to change the world together.”
Look launched in February 2007 as the UK’s first glossy high street fashion and celebrity style weekly.