Bauer Media tackles cervical screening with new campaign
Bauer Media is to raise awareness as part of Public Health England’s first-ever national ‘Cervical Screening Saves Lives’ campaign
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Bauer’s in-house creative agency Bauer Adventure have collaborated with PHE on the campaign which is aiming to open up the conversation on cervical screening and empower women to attend when invited by dispelling any myths and normalising the process.
Female solidarity is at the heart of the campaign and will take a candid look at the realities of the screening process through the eyes of celebrities and real women in a multi-platform campaign targeting women of all demographics.
Championed by influential magazine brands including Grazia, heat and Closer across print, social and online, the campaign has been supported by three influencers in Gemma Cairney, Megan Barton-Hanson & Danielle Lloyd to front tailor-made branded content. They will share their experiences of screening tests and encourage audiences to get screened.
Abby Carvosso Group Managing Director Bauer Media Advertising, said, “We are honoured to be involved in Public Health England’s first-ever national cervical screening campaign. In light of the shockingly low statistics on cervical screening uptake, we believe that through our magazine brands we can attract our audiences’ attention to this vital campaign and help drive cultural change.”
The Bauer campaign will also feature a selection of real women sharing their experiences of cervical screening, in addition to bespoke editorial content featured in print and online for Take a Break and that’s life.
The unique partnership is part of PHE’s wider national ‘Cervical Screening Saves Lives’ campaign and runs from 5th March until 28th April. The Bauer campaign encompasses a suite of bespoke editorial content featuring talent and real-life women across print, social and digital platforms in Grazia, heat, Closer, Take a Break, that’s life.