The Week launches new TV ad as part of £1m marketing campaign

Louisa Cavell

The Week magazine launches a new TV advertising campaign as part of a £1m marketing investment in the UK brand

The ‘Stop, Pause, Think, The Week’ TV campaign will run for eight months until the end of 2019 and will be broadcast on Channel 4 and all Sky channels.

The 30 second TV ad encourages audiences to ‘Stop. Pause. Think’ and reach for a ‘smart cut’ rather than a ‘short cut’, putting The Week’s impactful strapline, Everything You Need to Know About Everything That Matters, at the core of the campaign message. The ad is voiced by Tobias Menzies of Game of Thrones, The Crown and Rome.

The ad is part of a significant marketing investment for the brand in 2019. The wider marketing campaign will see an integrated campaign including TV,  transport, outdoor, radio and podcast campaigns.
Charlie Burnett, Head of Marketing, The Week UK said: “This campaign is the next step for The Week as we engage our audience on a more instinctual level. We want to provoke and challenge how people consume the news. In today's world where fake news is everywhere and everyone has an opinion, it is time consuming to know what's truly going on and to cut through the noise. The Week is a solution for the time poor, presenting its readers with the facts. It offers a smart cut, rather than a shortcut giving readers back time to enjoy themselves, and we wanted to find a creative brief that conveyed that.”

Since The Week’s parent company Dennis changed ownership in October 2018,  the brand has seen significant investment on both sides of the Atlantic. As one of the leading current affairs brands in the world The Week delivers over 700,000 highly engaged subscribers globally.

To view the new TV ad, go here.


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