Better than Paper announce technology partnership with Mortons Media Group
Mortons Media Group, a long-established independent UK based publishing and events company, has appointed Better than Paper as their technology partner to power The Railway Hub App Project.
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Darren Hendley, Digital Media Manager, Mortons Media Group, commented “We looked at several leading technology providers before we secured our partnership with Better than Paper. Better than Paper have exceeded our expectations on building a beautifully designed app that delivers a seamless, personalised user experience, cross-platform whilst at the same time significantly reducing our production time and costs.”
“With 12,000 new users since launch The Railway Hub is quickly becoming the go-to website for all rail news, and only a few weeks post launch we are receiving great feedback from our customers.”
Ashwin Saddul, founder, Better than Paper, said “In collaboration with Mortons, we wanted to create an app that was intuitive to use, provides rail enthusiasts with real-time insightful news at their fingertips, and also gave users the opportunity to personalise their content feeds to include specific topics of interest to create more engagement. I’m delighted to be building a partnership with one of the longest standing, independent publishers in the UK to deliver The Railway Hub App.”
Mortons Media Group was established in the 19th Century and produces a range of magazine titles in classic and modern motorcycle areas, scootering, heritage railways and lifestyle.