Ingenta is the world-leading provider of content solutions that transform business. We cover the publishing process from end to end with our suite of commercial products, content and advertising solutions plus client support and professional services packages.
1. Ingenta Ad Depot
Browser-based multimedia advertising platform
Ingenta Market Place (ad portal)
2. Ingenta Audience
Audience profiling platform to optimise advert positioning
Advertisers expect media publishers to know who their digital audience are and what they are interested in to ensure they will get their brand in front of the right audience with the right:
- Age range
Audience ingests multiple data sources to gain a holistic view of your digital platform visitor. It has the ability to interpret data such as consumers’ interests and attractions across digital and interact with other data points to create a ‘single consumer view’ of the customers.
Audience is a scalable real-time data management platform (DMP) – This allows you to both gain unprecedented insight about your individual customers and to action this insight real-time in all your marketing and sales channels. Alternatively, part of your personalised Advertising and Editorial content serving platform.