How to monetize content in a sustainable manner

How to monetize content in a sustainable manner

How to monetize content in a sustainable manner

Content Type News
Publication Date: 13/12/2017 00:00:00
Resource: >> Download this resource here

What does content, mobile apps and music have in common? Convincing users to pay for it, is becoming increasingly difficult. Why? Because there is so much on offer for free! 

Organizations that have a revenue model around content are therefore increasingly confronted with a difficult issue: how can you still compete against (the increasing amount of) free content and still remain relevant in the long term? Anyone who wonders how to convince readers to pay for stories - and let's be honest, that applies to most people in the media and publishing world - should actually start by asking another question: how can you determine what your content is worth to the recipient? 

In a world full of free news, articles and blogs, it is increasingly difficult to convince readers to pay for content. There are many media companies that start off with a free content business model, then transition to a paid model, as obviously, solely providing free content is not sustainable for the long term. Either way, media companies have to think of a way to monetize their content. How? It can be ad-supported, subscription-based, or through affiliate linking. 

These tips on how to monetize content have been developed by gathering information from a wide variety of sources including our global media and publishing customers.

 


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About WoodWing
Based in Amsterdam, WoodWing Software is a recognised thought leader in the field of content creation software. The company has set itself the goal to excel in providing publishers, big brands and agencies with solutions that will enable large teams to efficiently work together on creative processes, within systems that are easy to manage.  

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