Just Ask: Shop Save and Home News Delivery
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Just ask is an industry initiative to encourage consumers to order magazines and newspapers to drive copy sales. It is a recognised brand for promoting Shop Save and Home News Delivery (HND) for retailers.
Just ask is a communication tool to highlight to consumers the breadth and depth of magazine titles that are available.
Why support it?
Just ask is a great way for retailers to help drive sales of magazines and newspapers
The project can help you retain loyal customers by ensuring that they will always get a copy of their favourite magazine and can ultimately help you increase your customer base
It enables you to effectively increase the range of magazine titles sold and helps you to provide special interest titles to your loyal customers, without having to dedicate more shelf space to the category
The service creates a point of difference compared to other retailers.
How can you get involved?
It’s quick and easy to get started. Request a full Point of Sale pack by clicking here or simply download the material you need by clicking on the links below and use it to promote the scheme in your shop window and around your magazine display. And make sure to talk to your customers and ask them to sign up in store.
There are a variety of downloadable resources available to help retailers and publishers promote the Just ask scheme, including user guides, banner ads, logos and magazine ads:
- Just Ask Instructions
- Just Ask Quick Guide for Retailers
- Just Ask Logo [jpeg]
- Just Ask Shelf Talkers
- Just Ask Poster