Online Measurement, SEO and PPC for Magazines
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
DATE: June 14
TIME: 10:00 - 13:00
COST: £40 members / £60 non-members
VENUE: Attacat, 3rd Floor, 86A George Street, Edinburgh EH2 3BU
PPA Scotland and Attacat SEO & Digital Marketing Agency present a morning of expert training on online measurement, search engine optimisation and pay-per-click advertising. Two experts from the top Edinburgh-based digital marketing agency will take you through the essentials to get your message out online - and how to use those tools to grow your business.
Charlotte Hardy - Attacat Organic Team Leader
Investing in a sustainable approach to SEO for the future and how the foundations are the key to success.
Andrew Morgan - Attacat Head of PPC
Attacat's Head of PPC will explain how to grow your business profitably with pay-per-click advertising.
Kevin Thomson - Attacat Head of Analytics & Insight
Attacat's Head of Analytics & Insight on attribution and the importance of tying in measurement into every step of your digital marketing strategy..
Our underlying philosophy: ‘Add value’
We start with the question: ‘how can we add value?’ Not for you, but for your customers and prospects. Together we will identify their unsolved problems and come up with online solutions which will, in turn, bring new customers.
It is the approach we have applied to SEO for more than 10 years, the approach we use to get people to engage with your emails or notifications, the underlying focus of the ad campaigns we run, and it is what will drive us to get a website or app built for you. To summarise, it is the mantra we live by in order to optimise strategies which suit our clients best.