Exclusive Roundtable for IPN Members: The Subscription Challenge - How to build a better subscription marketing operation

Jim Bilton of Wessenden Marketing leads a roundtable discussion for IPN members to explore the challenges they face in building a bigger subscription file.

DATE: July 18

TIME: 09:15 - 11:00

COST: FREE

VENUE: PPA HQ



Summary

Building a bigger subscription file is a top priority for almost every publishing operation - whether as a shelter from the increasing volatile retail channel or as the platform for ecommerce and additional revenue streams.

Yet there are so many issues behind that aim.  What should be your budget split between acquisition & retention activity?  What are your best potential sources? What are the smartest ways to make subscribers pay? And do you have the subs software and the staff skills to make it all happen anyway?

Join us on July 18 at this IPN round table discussion, led by Jim Bilton of Wessenden Marketing. You’ll be able to share experiences and ideas and learn from each other, and the workshop will be held under the Chatham House Rule. 

This event is exclusive to members of the PPA Independent Publishers Network and IS FREE to attend.

Moderator

Jim Bilton, Managing Director, Wessenden Marketing 

Jim has worked in a variety of roles in the publishing, research and distribution industries, covering sales, marketing, business planning, retail distribution and logistics, direct marketing, consumer research and general management. He was the managing director of both a newstrade distribution company and a subscription bureau. Jim is the Managing Director of Wessenden Marketing (a media consultancy). 

Venue

PPA HQ

Second Floor
35-38 New Bridge Street
London
EC4V 6BW

Timings

TUESDAY JULY 18 

09:15    Registration and Coffee

09:30    Round Table

11:00    Close and Networking          

Registration

Places are free of charge for PPA Independent Publishers Network members. For more information and to register, please click here

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