Get the latest magazine industry news

Sign up to the PPA Marketing newsletter

PPA Advertising Awards 2013: The Winners

Event Supporters

Active International Powerlinks BRand Republic






 

Collaboration of the Year

Winner: O2 and ZenithOptimedia for Go Think Big

The Judges said: “This is a truly ambitious collaboration. It delivered on its objectives but more impressively had a positive impact on the lives on of many youngsters looking to develop their careers.”


Integrated Campaign of the Year

Winner: H&M and Universal McCann for H&M Showcases

Highly Commended: Volvo V40 and Mindshare for Commuter Hijack

The Judges said: “A campaign which really gave itself over to the consumer with an integration involving client, agency and audience.”

 

Print Campaign of the Year

Winner: Panasonic and Vizeum for Smart Viera Get Personal

Highly Commended: Woodford Reserve and Universal McCann for Great American Cocktail

The Judges said: “A clever use of print to demonstrate a high tech product across a relevant portfolio.”

 

Digital Campaign of the Year

Winner: GSK and Mediacom for Night Nurse There’s a Reason its Hidden

The Judges said: “An out-and-out winner which extends a category into a surprising place and delivers value to consumers.”

 

Innovative Campaign of the Year

Winner: O2 and ZenithOptimedia for Go Think Big

Highly Commended: H&M and Universal McCann for H&M Showcases

The Judges said: “The advertiser cleverly utilised the power and values of their media partners brands to add additional impact and meaning to their own.”

 

Most Effective Campaign of the Year

Winner: Microsoft and Universal McCann for Windows Phone People Powered Print

Highly Commended: Volvo V40 and Mindshare for Commuter Hijack

The Judges said: “For great use of technology which amplified brand values to drive engagement across social media” is … Microsoft and Universal McCann.”

 

PPA Advertiser of the Year

Procter & Gamble

 

 

PPA Agency of the Year

MediaCom