Taking place on 19 November, the Business Intelligence Summit is an exciting new event focused on the evolving UK business information sector. This packed day will explore the connections between global professional audiences and world-class content, data and services.

 

 

With a mix of case studies and practical examples, the Business Intelligence Summit will show how organisations are reinventing their business models, launching successful brand extensions, developing closer links with their target audiences (both readers and advertisers), and evolving into profitable multi-platform, multi-national media companies.

The agenda blends keynotes and strategic plenary sessions either side of a packed schedule of practical masterclass sessions that are shaped to provide insight in three key areas: Content & Design; Sales & Marketing; and Technology & Innovation.

Overall, the day will deliver a real opportunity to exchange ideas and engage with the companies and people at the heart of the UK's Business Information sector.

 

 #BIS2014

 

Keynote

 

 

Henry Elkington led the carve-out of UBM’s Data Services Group to create AXIO Data Group. The company now comprises seven market-leading information businesses operating in over 25 countries. 

In this keynote session, Henry reveals the global challenges facing businesses such as AXIO, and provides insight into the strategies the group is deploying to the benefit of customers - adding value through datasets, web tools and workflow software while reducing reliance on display revenue.

 

 

 

Masterclasses

Bookended by keynotes and plenary sessions, the main structure of the Business Intelligence Summit will be made up of fast-paced, case study-driven masterclass sessions, including contributions from recent PPA award winners 

Agenda

9:15 - 9:30

Welcome & Introduction by Michael Dell, Chair of PPA Business

9:30 - 10:15

Opening Keynote: Henry Elkington, CEO, AXIO Data Group

Interviewed by PPA CEO Barry McIlheney, Henry reveals the global challenges facing companies such as AXIO, how the company is attempting to overcome them, and also shares his insight into successful business publishing strategies.

10:15 - 11:00

Panel Debate: Understanding B2B Success

PPA CEO Barry McIlheney will lead a panel debate of senior business media executives who will examine the profitable business models that have arisen in the post-internet age. The panel will discuss the different strategies publishers have adopted, the factors that drive success, what the industry needs to maintain momentum, and what those models will look like in five to ten years' time.

Speakers include:
Neil Bradford, COO, Argus Media
Elaine Marshall, MD Global Brands, William Reed Business Media
Nina Wright, MD, UBM Live Built Environment

11:00 - 11:30

Coffee & Networking

11:30 - 13:00

Masterclasses

Before and after the lunch break, delegates at the Business Information Summit will be able to choose from a grid of concurrent masterclasses. These are fast-paced, case-study-driven sessions that include contributions from recent PPA award winners and leading thinkers in the sector.

Sessions will be spread across three core streams: Content & Design, Sales & Marketing, and Technology & Innovation, providing delegates with real value and presenting an unmissable opportunity to exchange ideas, strategies and best practice.

This is a taster of the day and more speakers will be revealed soon. Click on the table below to expand and see more:

Content & Design Sales & Marketing Innovation & Technology
The HSJ Intelligence story: How a “traditional” B2B media brand successfully launched a high value subscription service.
Alastair McLellan, Editor, HSJ, EMAP
The Art of Selling Content: How to build an analytics culture to drive reader and advertiser engagement.Phil Clark, Owner, Fillip Media
Edition-based Vs Continuously Updated Apps: How to increase brand engagement and advertising opportunities.
Jonny Kaldor, Co-Founder & CEO, Kaldor
HSJ Intelligence - how to build an investment case to turn your business ideas into real products.
Sally Foote, Founder, FEB
Lloyds List - Changing the Mind-set of an Entire Industry: How a shift in sales approach led to a change in the mindset of customers and the future benefits this produces.
Fergus Gregory, Managing Director Advertising, Informa Business Information
Programmatic Trading: How to maximise your revenue from advertising automation.
James Brown, Managing Director (UK & Ireland), Rubicon Project
GP iPad Edition: The secrets to launching an award winning business app and how to build on that success.
Colin Cooper, Editorial Director, Haymarket
Lloyds List - Transitioning sales for today’s market: How to successfully plan, implement and embed a significant change in your sales culture.
Raoul Monks, Founder and Director, Flume Training
Six Months That Changed The BMJ: How to declutter, rebrand and replatform in 24 weeks.
David Payne, Digital Editor, the BMJ
How to excite readers with features that deliver in print, reel in through video and tease through social media .
Emily Wright, Features & Global Editor, Estates Gazette
Making Sense of Big Data: What data assets to focus on first and how to get to ROI quickly.
Jason Nathan, Global Capability MD, Dunnhumby
Redefining Media: How to transform from content-centric to user-centric.
Jeremy Bedford, Vice-President EMEA region, Sailthru
Social Media: How to apply the science of customer behaviour to your social media strategy.
Rachel Clarke, Planning Director, Havas EHS
Monetising Communities: How to leverage the power of your most valuable asset and scale your business.
Lee Williams, Executive Director, Piston Heads
User Experience: How publishers can drive engagement in a multi-platform, data rich and instant access world.
Sam Chatwin, Creative Director, Clock Limited
Videojournalism-As-Cinema: How publishers can create compelling, cinema-standard video.David Dunkley-Gyimah, Founder, View Magazine TV
Programmatic Advertising: How to adapt your people, process and tools to an increasingly data-driven, automated ad sales marketplace.
Ben Crain, Chief Strategy Officer, Improve Digital
Intelligent Data: How we created a profitable, global subscription brand by delivering intelligent insight within a business tool.
Gabrielle Sander, Editor, Celebrity Intelligence, Centaur Media
Stories & Trends: How to creatively use images and videos to deliver compelling content and drive audience engagement.Alwyn Gosford, Senior Video Art Director, Getty Images
Audience Development: How Utility Week profiled and grew their audience to enable a strategic marketing approach to subscriber acquisitions.
Helen Coetzee, Director, Marketing Pro Group
Q&A.
Q&A
Q&A
Click to expand

13:00 - 13:50

Lunch

13:50 - 15:15

Masterclasses

Click on the table below to expand and see more:

Content & Design Sales & Marketing Innovation & Technology
Recommended Agency Register: How to use your editorial content to launch a commercially successful brand extension.
Diane Young, Managing Director, The Drum
Psychologies - Life Labs: Developing an expert network to drive brand value and revenue growth - bridging B2C and B2B towards new product development.
Vicky Ophield, Creative Director, Kelsey Media
Delivering Mobile Content: How to build a practical workflow from print to truly responsive mobile business apps.
Michael Kowalski, CEO, Contentment
Content development: How and why data should drive your digital-first content strategy.
Tim Miller, Digital Engagement Editor, Construction News
Monetising Communities: How to build new revenue from branded 'experts as a service' networks.
Jon Beer, CTO, Co Founder, Zapnito
How to create digital magazines that engage and inspire readers and advertisers.
Damian Wild, Editor, Estates Gazette (RBI)
User Generated Video: How The BMJ is using video to strengthen editorial partnerships with its readers.
Duncan Jarvies, Multimedia Editor , Partner, the BMJ
Native Advertising: How B2B publishers can unlock more revenue, improve user experience and achieve a better ROI for advertisers.
Guy Cookson, CMO, Respond
From Digital to Mobile: How to create and edit digital editions for mobile readers.
Graham Duffill, CEO, Page Lizard
Building a Data Business: The Legal Landscape: A guide to the opportunities and obstacles.
Peter Wienand, Partner, Farrer & Co
Marketing for Success: How MGP got rapid uptake from its readers for its award winning Guidelines App for clinicians.
Ivor Eisenstadt, Managing Director, MGP
How to build a start up culture within a traditional B2B content business and why it’s essential to do so.
Vinay Solanki, Business Development Director, Getty Images
Digital Reinvention: How we rebuilt Marketing Week around a new digital philosophy in just nine weeks and what it means for our business.
Ruth Mortimer, Editor, Marketing Week
Capitalizing on Audience Attention: How Unlocking Data Drives Growth For All Stakeholders.
Sachin Kamdar, CEO, Parse.ly
Cutting through the 'big data' minefield to extract the right 'audience data' to connect publishers and advertisers.
Lee Baker, Founder, the First Space
Being Data Savvy: How to use your customer data to drive email ROI across cross-sell promotions, renewals, pricing strategies, event sign-ups, and more.
Jefferson Davis, Key Account Manager, Adestra
The Drum Network: How to build a bespoke network for your most loyal customers and the benefits it brings to your business.
Richard Draycott, Managing Director, The Drum Network
Q&A.
Q&A
Q&A
Click to expand

15:15 - 15:45

Coffee & Networking

15:45 - 16:45

Panel Debate

Business leaders are charged with building profitable, sustainable companies against the backdrop of unsettling change. In a panel debate, moderated by PPA Business Chair Michael Dell, industry leaders reveal their blueprints for success, and outline the key challenges that have to be overcome.Speakers include:Andria Vidler, CEO, Centaur Media Natasha Christie-Miller, CEO, EMAP Jane Macken, MD, Haymarket Business Media

16:45 - 17:00

Closing Remarks

Event Details

 

 

VENUE INFORMATION

GOOGLE MAP

 

Tickets & Booking 

The Business Intelligence Summit and Digital Awards will take place at the Intercontinental Park Lane on November 19. We have special discounted tickets below for people wishing to attend both events.

If you're having trouble booking online please contact events@ppa.co.uk

 

Standard prices (from 24 October 2014)

PPA MEMBER

AFFILIATE MEMBER

NON MEMBER

Summit Ticket

£454

£681

£908

Summit & Digital
Awards Ticket

£600

£900

£1200

BOOK NOW

Click the link above to head to the PPA booking page - you will need to log in to buy your tickets.

All prices exclude VAT, which will be charged at 20%.

Payments made by credit and debit card will be subject to an admin charge of 3%.

Please read the terms and conditions.

 

Contact Us

Natasha Farnworth

Senior Events Executive

natasha.farnworth@ppa.co.uk

0207 400 7522

Helen Rosemier

Commercial Director

helen.rosemier@ppa.co.uk

0207 400 7515