Customer Direct is the event for direct and digital marketing professionals in magazine media.


The 2015 conference took place on November 18 at the Jumeirah Carlton Tower Hotel, dedicated to the topic of 'Putting the Customer First'. For details of the new PPA research presented at the event click here.


The awards celebrated the work of the marketing teams that engage, retain and grow magazine audiences across print and digital platforms. Details of the winners and photos from the evening are below.



Awards

The Customer Direct Awards celebrate the work of the marketing teams that are engaging, retaining, and growing magazine audiences across print and digital platforms. Congratulations to all the finalists and to the winners, who were revealed on November 18 at the Jumeirah Carlton Tower Hotel.

For details on next year's event contact events@ppa.co.uk.

The Winners

Hover over each category to see the shortlisted entries

Best Subscriptions Promotion on a Small Budget
  • WINNER: Easter Digital Campaign, Future
  • Halloween Apps, Immediate Media Co
  • Email Preference Centre, Time Inc. UK


Best Use of Data
  • Moving On Up, Bauer Media
  • The Week - It's all about engagement, Dennis Publishing
  • 2014 Haymarket Christmas Email, Haymarket Media Group
  • Direct Debit Step Up Roll Out, Immediate Media Co
  • WINNER: Woman&Home Data and CRM, Time Inc. UK
  • Data Driven Renewals, William Reed Business Media

Customer Direct Magazine of the Year
  • Land Rover Monthly, Dennis Publishing
  • The Week, Dennis Publishing
  • History Revealed, Immediate Media Co
  • London Review of Books, LRB Ltd
  • WINNER: PORTER Magazine, The NET-A-PORTER Group



Customer Direct Marketer of the Year
  • WINNER: Georgina Mahaffey, Bauer Media
  • Cassie Lockyer, Immediate Media Co
  • Natalie Medler, Immediate Media Co
  • Rochelle Gyer, The NET-A-PORTER Group
  • Kam Sohi, Reed Business Information
  • Kaye Benfield, Time Inc. UK
Customer Direct Marketing Team of the Year
  • Dennis Publishing
  • Future
  • Immediate Media Co
  • London Review of Books
  • WINNER: Time Inc. UK
Customer Retention Strategy of the Year
  • Moving On Up, Bauer Media
  • The Week Welcome Pack, Dennis Publishing
  • 360 Optimisation to Renew, Future
  • WINNER: Metro Migration, Immediate Media Co
  • Re-engineering New Scientist Renewals, Reed Business Information
  • The Grocer Communication Cycle, William Reed Business Media
  • CRM - A Personal Approach To Retaining Customers, Time Inc. UK

E-commerce Campaign of the Year
  • Multi-Currency Implementation, Future
  • Hearstmagazines.co.uk, Hearst Magazines UK
  • Continual Conversion Testing and Optimisation, Immediate Media Co
  • Ideal Home Show Shop, Media 10
  • WINNER: Structured Testing on magazinesdirect.com, Time Inc. UK
  • Personalised E-commerce, William Reed Business Media
Email Campaign of the Year
  • Using Digital Editions to Win Back Subscribers, Bauer Media
  • Bikes Etc Launch, Dennis Publishing
  • Christmas Email Campaign 2014, Hearst Magazines UK
  • Behavioural Triggered Email Series, Immediate Media Co
  • Springwatch Email Campaign, Immediate Media Co
  • WINNER: Customer Email Campaign of the Year, Time Inc. UK
In-Magazine Promotion of the Year
  • Shooting Packages, Archant
  • 220 Triathlon In-Magazine, Immediate Media Co
  • WINNER: Match of the Day Insert Testing, Immediate Media Co
  • International Media Insert Campaign, Time Magazines Europe Ltd
Integrated Campaign of the Year
  • WINNER: Land Rover Monthly, Dennis Publishing
  • The Week Election Campaign, Dennis Publishing
  • Christmas 2014, Hearst Magazines UK
  • BBC Good Food 25th Birthday, Immediate Media Co,
  • #readeverywhere, London Review of Books
  • Grand Designs Live Campaign 2015, Media 10
  • PORTER Magazine Holiday Campaign 2015, The NET-A-PORTER Group
  • Enhancing the Customer Journey, Reed Business Information
Offline Campaign of the Year
  • Christmas Partnership, Bauer Media
  • Your Horse Live 2014, Bauer Media
  • The Week - Can awareness marketing drive subscriptions, Dennis Publishing
  • The Photography Show, Future
  • Christmas 2014 DirectMail Campaign, Immediate Media Co
  • WINNER: Farmers Weekly Direct Mail, Reed Business Information

Online Marketing Campaign of the Year
  • Grazia Facebook Lead Generation, Bauer Media
  • Facebook Lead Generation Campaign 2015, First News
  • PPC, Hearst Magazines UK
  • BBC Good Food Facebook Lead Generation, Immediate Media Co
  • WINNER: Magazinesdirect.com Christmas Campaign 2014, Time Inc. UK
  • The Grocer Customer Personalisation Campaign, William Reed Business Media

Speakers

Scroll right and left to view the speakers confirmed to date, and click through for more details.

Aiden Gray
Aiden Gray
Head of Onboarding, Feefo
Barbara-ann Davis
Barbara-ann Davis
Head of CRM Consumer Marketing
Bill Magnuson
Bill Magnuson
Co-Founder & CTO Appboy
Carola York
Carola York
Managing Director, Jellyfish CoNNect
Cherise Wesson-Jubb
Cherise Wesson-Jubb
Service Development Manager, Waitrose
Georgina Mahaffey
Georgina Mahaffey
Direct Marketing Manager, Bauer Media
Gideon Lask
Gideon Lask
CEO & Founder, Buyapowa
Helen Ward
Helen Ward
Subscriptions Director, Immediate Media Co
Ian Eckert
Ian Eckert
Managing Director, Audience Development, Abacus e-Media
Jocelyn Cripps
Jocelyn Cripps
Executive Vice President, Global B2C Marketing, The Financial Times Group
Julian Thorne
Julian Thorne
Founder, The Big Wheel Consultancy
Luise Mulholland
Luise Mulholland
Senior Marketing Manager, Reed Business Information
Mark Billige
Mark Billige
Managing Partner, Simon-Kucher & Partners
Mark Cripps
Mark Cripps
EVP, Brand and Digital Marketing, The Economist
Martin Vinter
Martin Vinter
Head of Bought Media, iProspect
Matt Bushby
Matt Bushby
Global Marketing Director, Findmypast
Noel Eves
Noel Eves
Head of UK Online, Graze
Olly Topley
Olly Topley
Head of Propositions, Three
Peter Hickman
Peter Hickman
Circulation Director, Telegraph Media Group
Ryan Palmer
Ryan Palmer
Co-Founder, The London Sock Company
Seema Kumari
Seema Kumari
Head of Digital Marketing, Hearst Magazines UK

Agenda

The 2015 Customer Direct conference programme is dedicated to ‘Putting the Customer First’.

Download PDF

09:15 - 09:45
WELCOME AND INTRODUCTION
Barry McIlheney - CEO - PPA
Conference Moderator Julian Thorne - Founder - The Big Wheel Consultancy
Find out more
09:20 - 09:45
MORNING KEYNOTE
Mark Cripps - EVP Brand and Digital Marketing - The Economist
Find out more
09:45 - 10:25
THE FUTURE OF THE MAGAZINE SUBSCRIPTION
In an increasingly complex subscription world where the likes of Amazon and Netflix are setting new benchmarks, how does the traditional magazine subscription fit in to the modern media mix. A new piece of research commissioned by the PPA
Find out more
10:25 - 11.00
FIRST POINT OF CONTACT - ACQUISITON AND CUSTOMER ONBOARDING
As response to traditional routes to market becomes diluted, how do you rejuvenate these channels and what new tactics are available to widen your reach?
Find out more
11:00 - 11:25
COFFEE AND NETWORKING

Find out more
11:25 - 11:55
ATTRIBUTION MODELLING
Tempted to drop your expensive CPA channels from your marketing plan? With so many marketers assigning sales to the last click, you might be making a false assumption of what is actually working within your marketing plan.
Find out more
11.55 - 12.25
INCREASING LOYALTY AND ENGAGEMENT
Once you have acquired a customer, how do you keep them? This session will explore ways to drive engagement with customers so they stay loyal to your brand.
Find out more
12:25 - 12:55
CUSTOMER SERVICE AND WINBACK
"It isn’t the complaint the customer remembers, but the outcome.” Isadore Sharp
Find out more
12:55 - 14:00
LUNCH

Find out more
14:00 - 14:25
AFTERNOON KEYNOTE
Jocelyn Cripps - Executive Vice President, Global B2C Marketing - Financial Times Group
Find out more
14:25 - 15:10
THE SCIENCE OF PRICING PART I
An interactive session testing the audience on their knowledge of pricing. What works and what doesn't, with some useful tips to implement on returning to the office.
Find out more
15:10 - 15:30
COFFEE AND NETWORKING

Find out more
15:30 - 16.10
THE SCIENCE OF PRICING PART II
Deciding what price to charge is one of the biggest challenges publishers faced by publishers. This session will look at case studies for different pricing options.
Find out more
16:10 - 17:00
LESSONS FROM OTHER INDUSTRIES
An opportunity to hear from other industries also using subscription models on what works, what doesn't, and the lessons they've learned along the way.
Find out more
17:00
CLOSING REMARKS
Julian Thorne - Founder - The Big Wheel Consultancy
Find out more

Presentations

Aiden Gray
Aiden Gray
Feefo
Barbara-ann Davis
Barbara-ann Davis
Time Inc. UK
Carola York
Carola York
Jellyfish CoNNect
Cherisse Wesson-Jubb
Cherisse Wesson-Jubb
Waitrose
Georgina Mahaffey
Georgina Mahaffey
Bauer Media
Gideon Lask
Gideon Lask
Buyapowa
Helen Ward
Helen Ward
Immediate Media Co.
Ian Eckert
Ian Eckert
Abacus e-Media
Jocelyn Cripps
Jocelyn Cripps
FT
Luise Mulholland
Luise Mulholland
Reed Business Information
Mark Cripps
Mark Cripps
The Economist
Martin Vinter
Martin Vinter
iProspect
Olly Topley
Olly Topley
Three
Peter Hickman
Peter Hickman
Telegraph Group
Seema Kumari
Seema Kumari
Hearst Magazines UK
Spencer Burke
Spencer Burke
Appboy

Venue

Jumeirah Carlton Tower Hotel, Cadogan Place, London SW1X 9PY

View On Map

Event Partners

Abacus emedia
Adestra
Air Business
AND
CDS
Clock
Denmaur Independent Papers
DHP Studios
Dovetail
dsb
Epsilon Abacus
ESCO
Jellyfish CoNNect
Olympia
Precision Colour Printing
Abacus emedia
Pulsar
PX Analytics
Readly
Ve Interactive
White Space Creative Solutions
XCetra Media