Customer Direct is the event for direct and digital marketing professionals in the magazine industry.


The 2015 conference takes place on November 18 and is dedicated to 'Putting the Customer First'. 


The awards celebrate the work of the marketing teams that engage, retain and grow magazine audiences across print and digital platforms. There are 12 categories to enter for publishers of all sizes, both business and consumer. The entry deadline is 5pm on Friday, September 4.

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VIDEO HIGHLIGHTS

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Awards

The Customer Direct Awards celebrate the work of the marketing teams that are engaging, retaining, and growing magazine audiences across print and digital platforms. There are 12 categories to enter, right across the digital and direct marketing spectrum. The entry deadline is 5pm on Friday, September 4.
And if you need some help to get you started, make sure to read the Ten Top Tips from our judges!.

The Categories

Hover over each category to see the shortlisted entries

Best Subscriptions Promotion on a Small Budget
  • This will be awarded to the campaign that has achieved maximum results and met all objectives with the minimum of budget. A small budget is considered to be £750 or less. Judges will be looking for evidence of the budget limitations making the campaign stronger e.g. great results, innovation, creativity etc.
  • Please note that company size isn’t relevant for this category, it is purely the size of the budget that matters. This means the category can be entered by all companies, no matter what the size – judges will be looking for examples of creativity and originality.
Best Use of Data
  • Judges will be looking to reward a campaign or series of campaigns which display outstanding use of data. Entrants should demonstrate how they used data successfully in their campaign(s), which could involve creating an entirely new database, utilizing data already gathered or an entirely new strategy. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.
Customer Direct Magazine of the Year
  • Judges will be looking to reward a magazine that has excelled in all areas of subscription marketing. Entrants should demonstrate all the areas that they have excelled in, making use of a variety of acquisition and retention methods throughout the year. Details of overall subscription strategy, promotional budgets and lifetime value of subscriptions should be included. Any significant fulfilment or customer care developments should also be noted. Evidence of creativity, new approaches and innovative campaigns will all be rewarded but must be backed up with solid results.
  • This category is open to both business and consumer magazines.


Customer Direct Marketer of the Year
  • Focusing on one or several campaigns, the judges are looking for entrants who have excelled in making a positive contribution to a magazine or company's subscriptions base through the use of effective marketing disciplines in the period from 1 June 2014 to 31 May 2015. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.



Customer Direct Marketing Team of the Year
  • The team should be nominated by a senior manager. Judges will be looking for a team that has excelled in making a positive and measurable contribution to its company's subscriptions base in the period from 1 June 2014 to 31 May 2015, using either online or print-based campaigns, or a combination of media. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.




Customer Retention Strategy of the Year
  • If you have run a well thought out and executed retention strategy that can be proven to have raised renewal rates, then then this is the category for you. Judges will require background information on the history of the title's renewal rates and evidence of how the campaign achieved objectives. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.
E-commerce Campaign of the Year
  • This award recognises the publisher who has most successfully advanced their use of online retailing. The judges will be looking for evidence of the development of e-relationships with customers, and how this has been used to encourage frequent transactions, along with the ease with which the transactions can be made.
  • As with other categories the judges will be looking for creativity and innovation, but this must be backed up with solid results and measurements. Such measurements might include but are not restricted to: percentage of transactions online; percentage of renewals online, increase in renewals onine; funnel conversion improvements; conference and event bookings; process improvements; mobile-ready e-commerce.
Email Campaign of the Year
  • Judges will be looking for an innovative and measurable campaign using email marketing for subscription acquisition, retention or customer service. Other online activity may have formed part of the campaign, but the main focus must have been email marketing to get the results achieved. The campaign should be placed within the context of the overall marketing strategy, and how it fits in with the company objectives. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.
In-Magazine Promotion of the Year
  • This category will reward a well-presented and cost effective subscription advertisement or advertising campaign, which may have run within the magazine being promoted or within other titles. Alternatively the campaign may have run on an insert either within the magazine being promoted or within other titles, or on carrier sheets.
  • Campaigns should show a measurable increase in subscription sales, using great copy writing, fantastic promotions or a combination of the two. Evidence of creativity and innovation will be rewarded but the judges will be focusing on the results.
Integrated Campaign of the Year
  • The campaign entered in this category should span a range of media including (but not restricted to) print, online, mobile and social media. Entrants should outline the concepts underpinning the campaign and the role of each media 'channel' in its success. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.


Offline Campaign of the Year
  • This category is for direct mail, in-bound or out-bound telemarketing and/or event-based campaigns that have used innovative techniques to produce quantifiable and measurable results in line with company objectives. Results could include subscription acquisition, renewals, lead generation, customer service or reader registrations. Evidence of creativity and innovation will be rewarded, but the judges will be focusing on the results achieved from the campaign. Please note that in-magazine promotions are judged within a separate category.





Online Campaign of the Year
  • Judges will be looking for an innovative and measurable campaign using digital marketing for subscription acquisition, retention or customer service. Email can be one part of this campaign, but not the main focus of it. The campaign should be placed within the context of the overall marketing strategy, and how it fits in with the company objectives. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.


Speakers

Scroll right and left to view the speakers confirmed to date, and click through for more details.

Bill Magnuson
Bill Magnuson
Co-Founder & CEO Appboy
Gideon Lask
Gideon Lask
CEO & Founder, Buyapowa
Ian Eckert
Ian Eckert
Managing Director, Audience Development, Abacus e-Media
John Ridding
John Ridding
CEO, The Financial Times Group
Julian Thorne
Julian Thorne
Founder, The Big Wheel Consultancy
Mark Billige
Mark Billige
Managing Partner, Simon-Kucher & Partners
Mark Cripps
Mark Cripps
EVP, Brand and Digital Marketing, The Economist
Noel Eves
Noel Eves
Head of Customer Acquisition, Graze
Ryan Palmer
Ryan Palmer
Co-Founder, The London Sock Company
Seema Kumari
Seema Kumari
Head of Digital Marketing, Hearst Magazines UK
Susan Rogers
Susan Rogers
Group Direct Marketing Manager, Bauer Media

Agenda

The 2015 Customer Direct conference programme is dedicated to ‘Putting the Customer First’.

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09:15 - 09:45
WELCOME AND INTRODUCTION
Barry McIlheney - CEO - PPA
Conference Moderator Julian Thorne - Founder - The Big Wheel Consultancy
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09:20 - 09:45
MORNING KEYNOTE
John Ridding - Chief Executive Officer - Financial Times Group
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09:45 - 10:25
THE FUTURE OF THE MAGAZINE SUBSCRIPTION
In an inreasingly complex subscription world where the likes of Amazon and Netflix are setting new benchmarks, how does the traditional magazine subscription fit in to the modern media mix. A new piece of research commissioned by the PPA
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10:25 - 11.00
FIRST POINT OF CONTACT - ACQUISITON AND CUSTOMER ONBOARDING
As response to traditional routes to market becomes diluted, how do you rejuvenate these channels and what new tactics are available to widen your reach?
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11:00 - 11:25
COFFEE AND NETWORKING

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11:25 - 11:55
ATTRIBUTION MODELLING
Tempted to drop your expensive CPA channels from your marketing plan? With so many marketers assigning sales to the last click, you might be making a false assumption of what is actually working within your marketing plan.
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11.55 - 12.25
INCREASING LOYALTY AND ENGAGEMENT
Once you have acquired a customer, how do you keep them? This session will explore ways to drive engagement with customers so they stay loyal to your brand.
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12:25 - 12:55
CUSTOMER SERVICE AND WINBACK
"It isn’t the complaint the customer remembers, but the outcome.” Isadore Sharp
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12:55 - 14:00
LUNCH

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14:00 - 14:25
AFTERNOON KEYNOTE
Mark Cripps - EVP Brand and Digital Marketing - The Economist
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14:25 - 15:10
THE SCIENCE OF PRICING PART I
An interactive session testing the audience on their knowledge of pricing. What works and what doesn't, with some useful tips to implement on returning to the office.
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15:10 - 15:30
COFFEE AND NETWORKING

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15:30 - 16.10
THE SCIENCE OF PRICING PART II
Deciding what price to charge is one of the biggest challenges publishers faced by publishers. This session will look at case studies for different pricing options.
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16:10 - 17:00
LESSONS FROM OTHER INDUSTRIES
An opportunity to hear from other industries also using subscription models on what works, what doesn't, and the lessons they've learned along the way.
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17:00
CLOSING REMARKS
Julian Thorne - Founder - The Big Wheel Consultancy
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Event Partners

Abacus emedia
Adestra
Air Business
AND
CDS
Clock
Denmaur Independent Papers
DHP Studios
Dovetail
dsb
ESCO
Jellyfish Publishing
Olympia
Precision Colour Printing
Pulsar
Abacus emedia
Readly
White Space Creative Solutions
XCetra Media