I know we may not look it - thank you very much - but the PPA turns 100 this year. And, as you can imagine, we are planning on having a party.
Or two, to be precise, one to kick to it all off on February 25, and the other to wrap it all up on November 21, the actual centenary of the founding of our association.
Fun though it is to celebrate such a landmark, turning 100 also gives us a chance to take stock, to look forward to the future, and to promote our industry through a host of planned activities.
Key among the latter is the Front Cover Of The Century, a competitive process no doubt, but also one designed to promote the entire sector as well as the winner, with the shortlist of 10 covers to be unveiled at our very own Opening Ceremony on February 25.
PPA CEO Barry McIlheney on celebrating 100 years of the PPA in 2013.
Having worked on a number of titles over the years when a significant birthday has come up – a 100th edition, a 20th birthday issue – I know that the temptation can be to keep quiet about it, for fear of seeming a touch backward-looking, wallowing in the glory days of old.
Here at the PPA though, I firmly believe that the best is yet to come, that our industry is going through one of the most exciting periods in its history, and that this anniversary gives us all the chance to shout about both our amazing past as must-have magazines and our incredible potential as essential magazine brands.
So we will be shouting the odds throughout 2013, marking our anniversary in style, and displaying a real pride in where we have come from, where we are now, and where we are heading to next. I very much hope you will join with us along the way as we celebrate the PPA centenary: our first 100 years.