Paywall Strategies 2012 conference, Feb 23rd, RBS Auditorium, London - 10% discount for PPA members.
On February 23 TheMediaBriefing are organising their second full day conference on paywall strategies for media owners. The conference will look at the various models for charging for content online - lockdown, metered, gated, site licence etc. In addition our speakers will also cover areas including:
> Digital Product Development - building a new generation of online products which customers will pay for
> Online Pricing Strategies - the science behind the price points your customers are prepared to pay and how you bundle product offerings to build profits
> Clever Marketing Techniques for Paywall Content - how do you promote 'hidden' content via social media and mobile devices?
> Monetising the Audience rather that the Content - where are the opportunities for you to monetise your customer base via e-tail and affiliate promotions?
> The Technical Challenges of Running and Effective Online Media Business - integrating content management systems, CRM, payment gateways etc.
The conference will be of interest for all editorial, marketing and business strategy execs in the newspaper, magazine, business and digital media sectors.
There are discount registration rates available until December 16 and PPA members can benefit from a further 10% saving by using the code: PPAPWS10 on the booking form.
Visit: http://paywalls.TheMediaBriefing.com for full programme details, to see who's coming and to register.