Douglas McCabe of Enders Analysis will give PPA's business media members the lowdown on the B2B market for 2012, with a hint at the outlook for 2013.
Douglas will discuss trends in consumer behaviour, advertising spend, and the effects (and the opportunities) of digital and mobile media. Perhaps most importantly, we hope our audience will get a stronger sense of how B2B content is, and will be consumed in the new age of media.
Date and Timings
Wednesday, January 25
17.30 Arrival
18.00 BMG Session begins
18.45 Networking drinks
19.30 Close
Venue
PPA HQ
Queen's House
55-56 Lincoln's Inn Fields
London, WC2A 3LJ
Booking
Places are limited for this member-only event are already filling up fast so please respond quickly to confirm your attendance by contacting Hannah Bray by email or on 020 7404 4166.