The PPA Certificate in Media Sales provides an excellent introduction to the industry. Graduates will possess the key skills they need and will have a solid understanding of magazines and business media.
The programme has been developed for those completely new to the sector and to sales. Candidates attend six modules over a three-month period and complete a comprehensive assessment process.
Core modules
- Understanding the medium
- Structure and communications
- Selling the benefits
- Handling objections
- Negotiation skills
- Closing the sale
Assessment process
Delegates will be required to submit a short report detailing how they have generated a new piece of business for their title or website as a direct result of applying the principles covered on the programme. The report will be discussed at an Assessment Board. Full assignment guidelines will be given to participants on registration.
Costs and registration
- Members £2,530+VAT (PPA members may lso pay in installments)
- Non-members £2,785+VAT
The next certificate starts on 13 May 2010.
A full schedule of PPA Certficate in Media Sales 2010 dates. Please contact us to book a space on this programme.