Developed for senior sales professionals working in the challenging magazine and business media market, the PPA Diploma in Advertising Sales will equip delegates with the skills, knowledge and techniques needed to develop effective brand advertising strategies, increase team motivation and maximise performance.

The programme is designed to run over a maximum of three months with delegates attending five core training days and one elective day.

Core modules

  • Setting the ambition
  • Organising the business to achieve the ambition
  • Keeping the plan alive
  • Taking your products to market
  • Formulating a digital strategy

Electives

  • Talent management
  • Employment law
  • The role of the publisher
  • Working with editorial teams

Assessment process

Delegates will apply the learning from the programme and add value to their company by addressing a real and significant work-related assignment. Delegates will review advertising business across one title or a number of titles, making recommendations for development and change in a written report. Delegates will also present their findings, recommendations and progress to an assessment panel. Assessment panel members for all PPA qualifications sign a confidentiality agreement.

Costs and registration

  • Members £4,000+VAT (PPA members may pay in installments)
  • Non-members £4,400+VAT

Please contact us for the next start date and more information.