Much is expected of today’s successful editors. They need to bring flair and vision to their role while being able to understand and manage commercial drivers. They must also know how to get the best from their diverse and talented teams.

Developed for new or aspiring magazine and brand editors, the PPA Editorial Diploma equips delegates with the skills required to give them the edge over their competitors. Participants will learn alongside their peers on dynamic courses delivered by leading industry names. Taking the diploma involves a commitment to 15 days’ training over 18 months and delegates have to submit two assignments and present to an assessment board. The investment will be more than repaid by the ability to lead better brands and teams.

Candidates must complete ten core modules and two elective modules.

Core modules

  • Finance for editors
  • Business strategy for editors
  • Implementing the business plan
  • Managing editorial teams
  • Planning editorial content
  • Taking your magazine to market – understanding circulation
  • The role of advertising
  • Understanding the audience
  • Great design and compelling covers
  • Launching and relaunching

Electives

  • Brand management
  • Media law for editors
  • Production processes
  • Time management
  • Editor as publicist

Assessment process

Participants are encouraged to develop their analytical, critical and evaluative ability by applying their learning from the programme to their work; they will also undergo a rigorous assessment process. Assignments aim to give participants the opportunity to add value to their organisations by addressing real and significant work-related projects. Full assignment guidelines are supplied on registration.

Costs and registration

  • Members £5,450+VAT (PPA members may also pay by installments)
  • Non-members £5,995+VAT

The next start date please contact us for further information.