Join us as we demonstrate how you can align tools and process to create S.M.A.R.T tactics: Subscription lifecycle messaging, Mobile optimization, Attribution, Retargeting and Timeliness. These tactics will increase your marketing effectiveness, drive more subscriptions and renewals and help you achieve market leadership. We will be drawing on insights from our award-winning work with the Financial Times, Incisive Media, News International, Reuters, The Evening Standard, The Independent and others.