Each year millions of purchases are made without buyer and seller coming into direct contact. Many of these distance selling transactions are initiated by magazine advertisements containing direct response coupons - so called 'off-the-page' advertising.
PPA members are required to operate the Mail Order Protection Scheme (MOPS) aimed at safeguarding readers who respond to off-the-page advertisements. All the documents required by publishers to carry out the MOPS are downloadable below:
For more information, contact us.