Click on the links to the various conferences to download the presentations.

Tuesday 4 May

The focus was on the changing face of business media. A range of speakers from inside and outside the business media community discussed how B2B advertising works, through case studies, research and analysis. The new B2B marketing programme was launched at this event and the conference also included the presentation of the sixth annual B2B advertising excellence awards, which seek to promote and salute creative and effective advertising in B2B media.

The B2B media conference took place alongside the following publishing seminars:

• B2B editorial: the changing face of the B2B editor
• Retail sales: the changing retail landscape
• Human resources: people – your most valuable asset
• Independent publishers: taking your business forward
  (followed by the Independent publisher awards)
• Credit management: staying in credit
  (followed by the Magazines in credit awards)

Wednesday 5 May

PPA Marketing presented the Consumer ad marketing conference. The conference debated how clients and agencies are making the most of the magazine medium. Star speakers included Leonard Lauder (chairman, Estée Lauder Companies) and Professor John Philip Jones (Syracuse University). The Consumer magazine advertising awards were presented at a special lunchtime ceremony.

The Consumer ad marketing conference took place alongside the following publishing seminars:

• Editorial: editing and beyond
• Finance directors: finance matters
• Production: what next for digital workflow?
• Environment: waste not want not
• Subscriptions: looking to the future
• Interactive: smart media integration
• Publisher ‘round table’ seminar: lessons from the past
  and visions of the future (for PPA publisher members only)