In the eye of the storm
Many B2B editors find themselves becoming the spokesperson
for their industry as they are in a perfect position
to give an overview of developments and trends within
their sector. But how do you react when a storm is brewing
and you find yourself being asked to comment on high
profile news stories?
Moderator: Toby Wolpe, IT Week
Panel:
- Murdo Morrison, Flight International
- Nigel Harris, Rail Magazine - Download
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- Stephanie Hawthorne, Pensions World
- Peter Hollinshead, Dairy Farmer
- Kevin Traverse-Healey (consultant)
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Great design and compelling covers
B2B magazines have to compete for attention against
a host of other media. Readers' expectations are high
in terms of design, layout and illustrations and if
the cover doesn't catch their imagination, will they
open the magazine at all? Editors and designers in the
B2B marketplace outline their strategies to make sure
their magazine design stands out.
Moderator: Barry Geleit, Reed Business Information
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Panel to include:
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