Keynote
presentation: the power of using the web to complement
an offline brand
A case study of High Street Honeys within the wider
FHM online publishing strategy.
Speaker: James Carter, Emap Consumer Media |
Client keynote presentation:
Examining the role of online within integrated advertising
strategies and the ways publishers can attract key advertisers.
Speaker: Ilana Abrahams-Nolte, I-Traffic - Download
presentation>> |
| Research presentation:
what does the recent AOP research into the ‘online
elite’ mean for publishers?
Speaker: Adam Freeman, Guardian Unlimited
- Download
presentation>> |
Advertising metrics
panel
What is the difference between internal and external
stats? i.e. what does my CEO want to hear compared with
what agencies are interested in? How do you integrate
web metrics into an integrated advertising proposition
across publications?
Moderator: Richard Foan, ABCE
Speakers:
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