Print Campaign of the Year
Superb planning, execution and results from the printed channel(s) of your campaign.
Whether solus in print or part of a multi-channel solution, our judges would like to hear how the print element of your campaign met your objectives and ultimately delivered campaign success.
Digital Campaign of the Year
Superb planning, execution and results from the digital channel(s) of your campaign.
Whether solus in digital or part of a multi-channel solution, our judges would like to hear how your use of digital magazine media brands met your objectives and ultimately delivered a successful campaign.
Integrated Campaign of the Year
Impressive synergy and effectiveness through any combination of magazine media platforms, be that Printed, Digital, Social or Experiential.
Judges will be looking at how your campaign objectives were addressed through multi-platform strategy and execution. Evidence should be given of the planning behind, and contribution of, each channel in its own right and also how they worked together to become a successful, integrated campaign.
Innovative Campaign of the Year
Maybe your campaign was a new concept for a regular objective, or perhaps a spark of genius which satisified a new goal? Either way, if it was innovative and it involved magazine media brands and platforms then why not enter this category?
Judges will be looking for new strategies and inspired campaign executions which pushed the boundaries of format, creativity, integration or consumer interaction in your chosen channels.
Most Effective Campaign of the Year
If your campaign returned impressive results from magazine media brands and channels, then why not enter it here?
Judges will be looking to hear which metrics your campaign used and how your strategy and campaign met, or surpassed, your targets. Of particular value in this category is evidence of Return on Investment. This can cover short-term effects such as unit sales or customer acquisitions through to longer-term effects such as customer loyalty or brand awareness. The methodology used to calculate the payback should be clearly explained and client testimonials are welcome (but not necessary).
PPA Advertiser of the Year
Nominated and selected by the PPA Marketing Board.
Awarded to the advertiser determined by the PPA Marketing Board to have demonstrated exceptional utilisation of magazine media brands and channels, through a combination of innovation, investment, and creative thinking.