PPA : Future of Publishing

Future of Publishing

Insight into the future of magazines

The Future Of Publishing

Revolutionary new platforms, evolving commercial relationships, shifting reader expectations: just some of the reasons why now is the perfect time to consider the future.

The Editor Of The Future

Advertisers are increasingly partnering with magazine brands to create compelling content. Is the relationship between the editorial and commercial worlds starting to change?

The Future Of Print

ABC figures continue to show that the death of the magazine has been greatly exaggerated. As new platforms continue to emerge and evolve, why is print still such a powerful medium?

The Consumption Agenda

Magazines play a unique and powerful role in driving consumer demand. Here, we look at how both advertising and editorial content lead the consumption agenda.

Magazines 2050

New technology has transformed the media landscape at breakneck speed in recent years. So what does the future hold for the magazine publishing sector?

The Multimedia World

Smartphones, tablets, websites, live events, special editions: we consider the various channels publishers are now using to create multi-platform brands.

Five Minute Expert

Augmented reality (AR) is moving from the cutting edge to the mainstream, especially for publishers searching for innovative ways to bridge the gap between digital and print. So how does it work and is it capable of bringing readers back for more? See also: The future of paper

Social media

Social media is not just a bunch of adolescents getting angry with each other online. It offers genuine opportunities to publishers who know what they’re doing. Shona Ghosh at social media consultancy RMM tells us why. See also: Facebook groups

Online video

Delivering magazine content in video-form online is one of a host of opportunities for magazine publishers in the digital age. The coming together and improvement of TV and digital technology could lead to a stampede onto video. See also: Technology and magazines

Facebook groups

Facebook groups are an opportunity to connect with, and hear from, your devotees in a new way. But there's a fine balance between improving the conversation between you and your readers and making a spammy nuisance of yourself. See also: The role of journalists

Tablet computing

The iPad has been ludicrously successful this year and new entrants threaten to flood the digital market with tablets. Don’t know your Galaxy Tab from your Folio 100? Five minutes of your time will set you straight. See also: Magazines in 2050

Barry's Intro

"I’ve been in magazines for 25 years and sometimes it feels like nothing changed during the first 15.

By contrast, the last decade has been a revolution – one that seems to change daily.

With so much happening, now is the perfect time to take stock and ask a few questions: where have we got to and what exactly is the ‘future of publishing’?

So we asked 20 leading lights for their views. Will we still be looking at paper sheaves in 40 years’ time? What role will technology play? And how will magazine content be written and paid for?

The answers were illuminating, intriguing, and occasionally unexpected.

Magazines’ top people are really excited about the future; something that we think reflects our industry’s good health and its potential to update and grow for generations to come."

Barry McIlheney, Chief Executive, PPA

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