Magonomics examines the role of print magazine brands in delivering ROI for advertisers.
A comprehensive new PPA study that brings the power of magazine advertising into focus.
The TAP Report provides one of the most complete overviews of the tablet market.
Magonomics examines the role of print magazine brands in both driving bonding between advertisers and consumers and influencing, cost efficiently, their purchase behaviour.
The TAP (Tablets and Publishing) report is based on new proprietary PPA-commissioned research from TolunaQuick and a large selection of international studies to provide publishers and advertisers with one of the most complete overviews of the tablet market and its future potential for magazine media.
A comprehensive new PPA study that brings the power of magazine advertising into focus
Download all the latest circulation and distribution information for the ABC audit period July - December 2012.
Download all the latest circulation and distribution information for the ABC audit period January - June 2012.
Download all the latest circulation and distribution information for the ABC audit period July - December 2011.
This booklet explores the changing nature of communication as consumers react to increasingly busy lives - and the continuing role for magazines in these lives. It examines the view consumers have of advertising in magazines, how it works and what evidence there is of effective communication.
A guide designed to help advertisers and their agencies get more out of magazine advertising through the opportunities presented by creative formats. You know the kind of thing, advertising features, gatefolds, special positions, inserts and the like.
On this page you will find all the latest circulation and distribution information for the ABC audit period January - June 2012.
On this page you will find all the latest circulation and distribution information for the ABC audit period January - June 2011.
On this page you will find all the latest circulation and distribution information for the ABC audit period July – December 2010.
The information in this booklet is based on the Henley Centre’s Planning for Consumer Change survey, designed to provide intelligence on how social, economic, political and technical trends affect consumer attitudes and behavior and explores how advertisers can work with magazines to engage consumers.
The comprehensive and informative guide edited by Guy Consterdine provides a complete overview of everything there is to know about magazines. From engagement to return on investment, it’s all in here!
An investigation into the role various offline media play in driving consumers online for both search and purchase., providing sector by sector analysis to show the impact delivered by each medium.
An updated version of How Magazine Advertising Works, courtesy of our friends across the pond at MPA. This comprehensive study examines the core strengths of magazines and how to unleash their power in your campaigns.
Planning Uncovered explains how magazines can make media budgets work harder - improving the efficiency of schedules and optimising media planning targets.
Bringing magazines into the media-mix has always been difficult. Because print has never been planned like television. Sales uncovered enables a closer link to be made between magazine exposure and marketplace response – in terms of sales – on a weekly basis providing a better understanding of how magazine advertising works.
Complete overview of magazine advertising, covering everything from advertising effectiveness, creative impact and the reader relationship with magazines.
Amplify your message and your budget by tapping into Influentials, a desirable group of individuals who can knowledgeable, trusted and have the power to influence those around them.
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