Magnify is one of the most innovative and exciting studies to be produced by the PPA in recent years.
The study, based on the GfK Starchmetrix Methodology, is one of the largest in the history of the organisation and explores readers’ reaction to both editorial and advertising from 96 different magazine titles.
The study interviewed more than 18,000 respondents in 2011, roughly the same amount of respondents interviewed by NRS over a six month period.
The results of this study provide an unrivalled understanding into how magazines are consumed and highlights the amazing power of magazines to not only engage consumers but drive action as a result of exposure.
The study confirms that magazine readers are not only highly receptive to advertising, but are actually as likely to recall advertising as they are editorial, and that both components solicit a similar level of action as a result of exposure. In short it proves conclusively that magazines offer a highly hospitable advertising environment.
Magnify analyses the performance and key characteristics of more than 3,100 ads.
This landmark study provides invaluable insight to advertisers on how to fine-tune the performance and effectiveness of their campaigns.
It specifically investigates the impact of advertising size, placement, special positions, special mechanics but then dives deeper to look at all of these elements by product category.
