ELLE UK creates first interactive advert for Levis
ELLE UK created the first interactive advert for Levis. The Hearst Magazines UK-owned title has partnered with WSM Communications to produce an interactive tablet advert to promote the Levis 501 S/S 13 collection. The promotion includes a unique styling flip-book, and forms part of a wider campaign celebrating the 140th anniversary of the 501 jean, which will run across the print, digital and tablet editions of ELLE. The interactive tablet advert will feature a combination of swipe functions that allow readers to custom create one of over 100 looks, and will also drive them to purchase directly via the Levis website.
The Scots Magazine unveils a new look
The Scots Magazine – one of the oldest magazines in the world – unveiled a new look.The magazine has increased in size from A5 to B5 and undergone a redesign, in one of the biggest changes in its 274 year history. Brian Cox appears on the cover of the May issue, whch goes on sale next week, and there is an exclusive interview with Scots musician Ricky Ross.
Red launches free glossy newspaper
Red launched a free glossy newspaper to commuters across the UK. Red Local, will be published bi-annually and comprises of 24 pages of quality content, reflecting the pages of the glossy monthly. The 200,000 copies of Red Local will carry content created specifically for the regions in which it will be distributed – 8 pages commissioned especially for the North West and South East regions of the UK. It will also contain pages on beauty ideas, the latest trends in fashion, in-depth opinion pieces and localised Red Network events have also been organised.
Condé Nast College of Fashion and Design opens its doors
The Condé Nast College of Fashion & Design has today welcomed its first students on the inaugural ten-week Vogue Fashion Certificate. Students from 23 countries have successfully passed the admissions process and the course is designed to offer an intensive grounding in the workings of the fashion industry. It is the first college to be opened by publisher Condé Nast and the year-long Vogue Fashion Foundation Diploma will begin in October 2013 with a further 45 students.
NME crowned music media brand of the year
NME was crowned Music Media Brand of the Year at the Music Week Awards.The IPC-owned title came out on top against competition from Q, Kerrang!, The Fly, Mojo, Gigwise and Classic Rock. The Music Week Awards celebrate and recognise the finest commercial and creative successes in the UK music industry across fields including marketing, sales, distribution and retail. The awards were voted for by over 150 senior level music industry executives.
How It Works magazine launches on Windows platform
How it Works magazine launched on Windows 8-powered devices. The title is a free app download from the Microsoft Windows 8 App Store, with each available issue browsed ‘in-app’. Imagine Publishing’s entire digital magazine portfolio and bookazine range is also accessible via the Windows 8 apps for Zinio, Magzter and Nook.
Egmont signs Anderson comic strip deal
Egmont UK signed a deal with ITV Studios Global Entertainment’s consumer products division - owner of many classic brands created by Gerry and Sylvia Anderson - to publish classic Anderson comic strips in new formats. The publisher acquired the rights to the classic Thunderbirds comic strips, along with other creations including Stingray, Joe 90 and Captain Scarlet.