Bauer Media launches new Wonderpedia magazine
Bauer Media launched a new monthly magazine called Wonderpedia.The new title, which carries the strapline ‘Discover something new’, is aimed at a core target demographic of ABC1 men aged 25-54 that are intellectually curious. Its launch will be supported by a significant marketing campaign, valued at over £1 million and from 10th May a free special preview issue of the magazine will be distributed to over 200,000 consumers. The website wonderpediamagazine.co.uk will be launched in tandem with the magazine.
Sport recruits first International Director
Sport appointed Tim Hudson as the brand’s first International Director. Hudson joins from Future Publishing where he held the position of International Licensing Director. During his time there he oversaw over 200 licensing agreements with 70 partners in 40 countries. In his new role he will be responsible for looking at opportunities to expand the weekly magazine in territories outside of the UK.
Tatler publishes augmented reality Jubilee edition
Condé Nast UK and Zappar, the augmented reality App, announced a partnership that will bring the June issue of Tatler to life to celebrate The Queen’s Diamond Jubilee. The special issue includes augmented reality content which combines with the Zappar App and provides the reader with additional exclusive content. The app allows readers to dress up like the Queen or picture their friends wearing the crown jewels and the cover also features an exclusive augmented reality corgi which comes to life with Zappar.
Condé Nast Traveller appoints new Editor
Melinda Stevens was appointed as the new Editor of Condé Nast Traveller.She replaces Sarah Miller, who launched the magazine in 1997, and during her tenure has been six times honoured as Magazine of the Year or Editor of the Year. Stevens has previously worked for Vogue and subsequently worked as Features Editor of Tatler, and as a newspaper columnist. Most recently she was Travel Editor of Tatler – a position she has held for the past seven years.
Practical Caravan magazine undergoes major redesign
Practical Caravan magazine, the Haymarket title, underwent a major redesign.The redesign is a major part of a significant investment into the publication, which includes a raft of new content ideas, a premium gloss cover, more pages and a better paper stock. Editorial includes a new community section and the travel section is bigger, with more independent site reviews and more inspirational destinations.